CVS Health Senior Manager, Marketing Strategy – Subscription & Loyalty in Woonsocket, Rhode Island
At CVS Health, we are a health care innovation company focused on helping people on their path to better health and are looking for creative marketing leaders who push boundaries to achieve our goals always with the consumer at the center of everything we do. We're looking for a dynamic marketer with a background in Omni-channel, digital to retail, to help develop game-changing ideas to grow engagement within our Subscription and Loyalty programs with new retail solutions.Key Responsibilities:•The Senior Manager, Member Experience & Retention manages the strategy and development of the CVS Care Pass member experience using marketing solutions across paid (e.g., social, digital display), owned (e.g., email, CRM, direct mail, website, store experience) and earned (e.g., influencers) channels.•You will implement the right channels, including traditional and latest, to engage members online and instore in the most relevant manner you will increase member retention and long-term value across important segments.•You will be a trusted partner working with teams in Marketing (Strategy, Media, and insights), FS Strategy and Digital to identify challenges and opportunities based on unmet needs of our members and collaborate to solve member barriers and pain points increasing monthly benefit use and renewals.•You will develop strategies rooted in consumer insights. testing and validating latest ideas and delivering leading Omni experiences.•Develop annual marketing plan(s) to support member engagement and long-term value in collaboration with the Director and Insights team.•Plan development includes learning agenda, insights required to determine the business opportunity, and translation of insights into strategies.•Produce all project deliverables including brief development, collaboration with internal experts such as Media, L&P, Digital, In-Store Experience, and collaboration with Operations on field readiness, and Legal review of materials.•Leverage owned assets to develop plan to recognize members with next best action, optimizing through test and learn plans.•Conduct assessment of end-to-end customer journey and profile all customers to understand opportunities for retention/growth and unique member experiences.•Drive personalization enhancements through CRM to engage customers with their benefits, partnering across loyalty and personalization partners.•Partner with Insights & Analytics to establish Indicators and agree on measurement efforts against established metrics.•Develop open and trusted relationships across a complex organization to create clear goals, accountabilities and outcomes, specific focus on Front Store Strategy, Digital, Media, Creative, and Agencies.•Be a trusted mentor both within their line of responsibility and beyond providing ongoing feedback, both appreciative and developmental.•Lead a team of professional colleagues performing generally similar work; adapt plans to meet goals and operational challenges.
•5+ years of marketing experience with a foundation of business, retailer, and consumer understanding.•3+ years of cross-functional leadership experience.•2+ years of retail marketing or retail agency/strategy experience.•2+ years of digital marketing experience including examples of testing and validating latest opportunities.
•1+ years of brand or category management experience.•1+ years of shopper marketing experience.•Intellectual curiosity about the customer, customer journey and experience.•PC knowledge including Microsoft Word, Excel, and PowerPoint.•MBA
•Bachelor's degree or relevant work experience.
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
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