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CVS Health Senior Manager Healthcare Strategy – CVS Media Exchange in Woonsocket, Rhode Island

Job Description

As the Senior Manager of Healthcare Strategy for our CVS Media Exchange (CMX) business, you’ll be responsible for influencing the future direction and development of a fast-growing retail media arm at the 4th largest company in the US. Your aim is to identify, assess and commercialize new business opportunities in the healthcare sector that both drive media investment and align with CVS enterprise strategy. Leveraging strong internal relationships across teams like legal, pharmacy marketing and analytics, you’ll quarterback the cutting-edge expansion of our retail media offering into new healthcare spaces. Traversing uncharted territory for CMX will be your super-power and you’ll have a healthy mix of white space identification, strategy creation, and partnership management responsibilities. As the most trusted health retailer, we have the equity to be successful and our CVS leadership is keen to stay connected to your important and influential work. At the outlay of your tenure with us, you’ll be heavily focused on creating data-driven business cases to establish and refine our value proposition with health / pharma advertisers. Reporting to the Director of Marketing Strategy for CMX, your comfort with independently driving forward workstreams will be celebrated. You’ll assess the landscape, gather input from appropriate partners, explore feasibility (e.g. legal review, operational readiness) and lead the execution of project deliverables (e.g. business case, advertiser pitch collateral). Your knowledge of the pharma marketing space will drive CMX decisioning and your trusted relationships across the organization will help break down barriers, unlocking maximum future success for CMX. Finding common ground & acceptable alternatives that satisfy the needs of multiple stakeholders will be paramount, along with holding teams accountable for progress against approved workstream. The best part is that you’ll get to see the fruits of your efforts as you support the roll-out of pilots and on-going healthcare business with CMX advertising partners as well. You know that providing a best-in-class client experience is a critical element of a lucrative media investment and your ability to foster client relationships at all levels will serve you well. Pilots are a critical stage gate in the lifecycle, and you’ll take full advantage use market feedback to shape the refinement roadmap. As our offering in the healthcare space matures, you’ll also have the unique opportunity to grow with the business, shifting your responsibilities to focus even more on partnership management. You’ll drive against revenue goals as an account owner, recognizing upsell opportunities and tapping into net new budget sources. From providing strategic media plans that drive against client objectives to collaborating with supporting CMX cohorts through flawless campaign execution, you’ll consistently deliver an elevated client experience. Your demonstrated ability to prioritize, operate with efficiency and communicate with excellence will translate to impressive campaign results that parlay into the next media sale. We’ve seen immense success at CMX in our first 18 months, and a lot of that is due to a team of strong talent unencumbered by traditional role definitions. While our overall direction is clear, we value a scrappy way of working and are looking for someone like you that thrives in a startup environment. Our entire team is eager to join forces to grow this burgeoning business together, with no task too big or small. To be honest, we really like the opportunity to have multi-faceted positions because it keeps things fresh. We certainly haven’t figured it all out yet, and we’re excited about the role you’ll play in getting us to where we need to be. Now is the time to get in on the ground floor and be a part of our foundational team setting the retail media landscape on fire. We can’t wait to meet you.

Pay Range

The typical pay range for this role is:

Minimum: 75400

Maximum: 158300

Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.

Required Qualifications

  • 5+ years of marketing experience with a foundation of business strategy, client management, and digital media understanding - 3+ years of cross-functional leadership experience, including examples of new business acceleration - 2+ years of digital media or retail media experience - 2+ years of pharma marketing experience

COVID Requirements

COVID-19 Vaccination Requirement

CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

Preferred Qualifications

  • Clear understanding of pharma advertiser priorities when buying digital media across onsite, social, and programmatic channels - Experience in client sales or account management at a digital media agency or digital media vendor - Significant experience leading, managing & overseeing multiple stakeholders (e.g. legal, marketing, government affairs) & cross functional teams to achieve aggressive organizational goals - Experience creating business cases by determining addressable attainable business opportunity and translating that into a recommended plan - Adept at working within the realities and constraints of the organization, understanding when to work with an existing framework and when to push for change - Demonstrated ability to work in a fast-paced environment with the need to navigate competing priorities - Excellent communication skills that can be articulated in both written and oral forms across a diverse audience base - Self-motivated, high-capacity person who can function and win in a demanding, performance-driven environment


Bachelor's in Business, Marketing or related field or equivalent (HS Diploma + 4 years of relevant experience) required. MBA preferred or equivalent (HS Diploma + 6 years of relevant experience)

Business Overview

Bring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.