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Cargill Sr. Marketing Specialist in Wayzata, Minnesota

Want to build a stronger, more sustainable future and cultivate your career? Join Cargill's global team of 160,000 employees who are committed to safe, responsible and sustainable ways to nourish the world. This position is in Cargill’s food ingredients and bio-industrial business, where we anticipate trends around taste, nutrition and safety to innovate and provide solutions to manufacturers, retailers and foodservice companies.

Key Accountabilities

  • Develop the branding and communication strategy for the designated business targeting customers, in alignment with the commercial goals, with the end goal to be positioned as the partner of choice among our customers.

  • Develop content from idea to execution, including communication, trade marketing, sales materials, product launches, value propositions, online and offline advertising, promotions, sponsorships, workshops, trade fairs, employee communications, newsletters, websites and social media.

  • Provide input to the overall commercial marketing and communication vision.

  • Responsible for budget allocated and for measuring, testing, tracking and reporting performance metrics.

  • Lead the marketing communication strategies for the designated business and country, implementing and coordinating a strong social media strategy targeting customers.

  • Advise product line commercial marketing managers on the execution of their activations and on developing effective and efficient communications with the end goal to strengthen value propositions and ensure consistency in communications towards customers.

  • Lead customer meetings and ensure the utilization of customer insights, collaborating with the sales and technical services teams, with the end goal of coaching customers in the development of their innovation and marketing strategies.

  • Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.

  • Other duties as assigned

Qualifications

MINIMUM QUALIFICATIONS

  • Bachelor’s degree preferably in Marketing, Communications, or Brand Strategy.

  • Minimum of four years of related work experience

PREFERRED EXPERIENCE

  • Experience executing large-scale marketing communications activities.

  • Experience in agency marketing.

  • Experience advising on marketing communication activities for a large or complex business or platform.

Equal Opportunity Employer, including Disability/Vet

At Cargill, everyone matters and everyone counts. Cargill is committed to creating and sustaining an inclusive and diverse work environment where all employees are treated with dignity and respect. As such and in alignment with our Guiding Principles, Cargill's long-standing equal employment opportunity policy prohibits discrimination and harassment against any employee or applicant based on race, ethnicity, color, religion, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, age, disability, pregnancy, genetic information, marital status, family status, citizenship status, veteran status, military status, union affiliation, or any other status protected by law.

Cargill also complies with all applicable national and local laws and regulations pertaining to non-discrimination and employment.

Notice to Recruiters and Staffing Agencies: Cargill, Inc. and subsidiaries (“Cargill”) have an internal recruiting department. Please review this notice.

US Employment Resources: Equal Opportunity Employer, including Disability/Vet.

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