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General Electric Marketing Communications & Content Specialist in Waukesha, Wisconsin

Job Description Summary

As a Marketing Communications & Content Specialist, you’ll an eager junior marketer who is looking to expand their knowledge in content & digital marketing by working across multiple functions within the marketing communications team. Candidates should have experience with B2B content marketing, and a desire to expand their knowledge into a variety of digital channels, enterprise campaign management and tradeshows and events.

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Essential Responsibilities:

This role partners closely with content & campaigns, digital marketing and design to drive content performance through campaigns, consistency in approach, digital excellence, and best practices.

Content Marketing

  • Helps deliver best-in-class content marketing by creating a variety of content assets including webinar decks, blogs, infographics, web copy and social media campaigns

  • Responsible for writing and editing content, as well as partnering with design resources to produce internal and external assets

  • Responsible for managing the legal and regulatory review and approval of all content assets

  • Oversees delivery of assets to all internal and external promotional channels

Campaign Management

  • Supports campaign management including content creation on a day-to-day basis, leveraging the CMP (campaign management platform) and partnering with the content & campaign leader

  • Facilitates cross-team communication and project management activities to ensure accuracy of production and delivery timelines

  • Supports sales enablement and internal comms with packaged campaigns for commercial team activation

Digital Marketing

  • Partners with the digital strategy leader to support execution across web, video and social channels as well as facilitating regular reporting and communication across the team

  • Partners with revenue marketing and marketing operations to execute campaigns across a variety of platforms including ABM, webinar, and virtual experience


  • Oversees planning and logistics for tradeshows and events, partnering with vendors and internal cross-organization teams to execute best-in-class engagements

  • Leads internal planning process for all events, including meeting cadence, presentations and timelines

  • Manages external speaking opportunities, partnering across marketing leaders to develop abstracts, manage submissions and oversee an annual calendar


  • Bachelor’s Degree in Marketing, Business Administration, Communications or related field

  • 3+ years’ experience in content marketing, marketing communications or related field

  • Experience with Microsoft Office Suite- specifically PowerPoint and excel

  • Capacity to learn the Healthcare Digital market and its products

  • Capacity to travel internationally as needed

Desired Characteristics:

  • A self-starter who takes initiative, enjoys problem solving, and is eager to learn and grow in a fast-paced environment

  • Experience in healthcare or regulated environments

  • Innovation – develop new ideas through collaboration and execute on creative ideas

  • Strong analytical and process skills

  • Team oriented – ability to work well with diverse, cross-functional teams

  • Excellent oral and written communications skills

Additional Information

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at https://assets.phenompeople.com/CareerConnectResources/GE11GLOBAL/englobal/desktop/assets/images/posterscreenreaderoptimizedwsupplement.pdf . at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: No