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National Grid Marketer, Energy Products Marketing in Waltham, Massachusetts

As part of National Grid’s continued commitment to safety, all new hires must be fully vaccinated against COVID-19. Anyone unable to be vaccinated, either because of a sincerely held religious belief or medical reason can request a reasonable accommodation.

About us

National Grid is hiring a Marketer, Energy Products Marketing for our Customer Energy Management department in Waltham, MA.

Every day we deliver safe and secure energy to homes, communities, and businesses. We are there when people need us the most. We connect people to the energy they need for the lives they live. The pace of change in society and our industry is accelerating and our expertise and track record puts us in an unparalleled position to shape the sustainable future of our industry.

To be successful we must anticipate the needs of our customers, reducing the cost of energy delivery today and pioneering the flexible energy systems of tomorrow. This requires us to deliver on our promises and always look for new opportunities to grow, both ourselves and our business.

Job Purpose

Join our Marketing team to help customers improve the energy efficiency of their homes. National Grid is looking for a resourceful self-starter who is passionate about the opportunity to help promote our energy-saving solutions in Massachusetts.

The Marketer will be responsible for developing marketing plans and launching integrated omni-channel campaigns, building customer awareness and interest of energy efficient products and services to help them manage energy costs and support the Company’s clean energy vision.

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Key Accountabilities

Position Responsibilities (including but not limited to):

  • Develop insight-driven marketing and communications plans and execute integrated, omni-channel campaign for residential initiatives and optimize plans based on data and analytics and performance

  • Collaborate with internal business and communications stakeholders to ensure alignment on business goals and support of National Grid’s communications strategy

  • Work with partner creative agencies or in-house design teams to execute on campaign vision and goals

  • Work with internal Customer Insights team to understand customers wants and need and apply research to optimize marketing results

  • Achieve brand alignment in creative and tone of voice across all communications to ensure a holistic customer experience

  • Proactively research, monitor and analyze key marketing themes and trends in order to influence marketing efforts and identify new ways to engage customers

  • Challenge existing ways of working and continuously seek ways to do things better in order to drive an enhanced customer experience and greater efficiencies

Qualifications

  • Bachelor's degree, preferably in Marketing/Communications

  • 3+years of work experience in Brand, Marketing and Communications

  • Experience the development, execution and management of marketing campaigns

  • Experience with Marketing Automation for email deployment

  • Experience working with external vendors/agencies and other critical communications partners

  • Proficient in relevant software e.g. Microsoft Office products (Excel, Word, PowerPoint)

  • An advanced degree is preferred

This position has a career path which provides for advancement opportunities within and across bands as you develop and evolve in the position; gaining experience, expertise and acquiring and applying technical skills. Candidates will be assessed and provided offers against the minimum qualifications of this role and their individual experience.

National Grid is an equal opportunity employer that values a broad diversity of talent, knowledge, experience and expertise.  We foster a culture of inclusion that drives employee engagement to deliver superior performance to the communities we serve.  National Grid is proud to be an affirmative action employer. We encourage minorities, women, individuals with disabilities and protected veterans to join the National Grid team.

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