Citrix Systems Inc. Influencer Relations Manager in United States

We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!


Santa Clara


R11095 Influencer Relations Manager (Open)

Job Posting Title:

Influencer Relations Manager

Job Description:

While traditional journalists and analysts continue to play a critical role in shaping perceptions about cloud, security and digital transformation, a new breed of influencers are also driving these conversations. They use the scale and scope of social media and traditional networking to shape opinions and drive organizations’ technology decisions. The influencer relations manager for Citrix is tasked with deepening our understanding and engagement with this new type of influencer in the technology space. By both building direct relationships and empowering other teams to do the same, this role will help support the company’s goals and drive awareness for Citrix.

The person in this role will be an investigator, organizer, communicator and a relationship-builder. Primary responsibilities will include finding out who the most influential people are on a given topic, and we how we can be sure they are engaged with Citrix; educating internal stakeholders about the new players shaping public perception in our areas of focus; understanding what are our competitors doing to engage this new breed of opinion makers. The ultimate goal of this position is to drive the strategy aimed at building long-term relationships with influencers that drive positive awareness for Citrix in the context of the company’s integrated marketing programs.

This position sits in the external communications team and will work cross-functionally with strategic communications, social media, analyst relations and executive communications to drive strategy and execution.


  • Develop the influencer relations strategy and program in the context of company goals and the integrated marketing campaigns; primarily responsible for execution (ability to align influencer focus with target campaign)

  • Develop strong knowledge of the technology industry and influencers within to be able to identify and target appropriate influencers

  • Educate internal stakeholders on the new opportunity and concept of working with influencers; providing bridge / coordination point between influencer and internal sponsor

  • Set appropriate KPIs and analyze results to ensure ongoing success; track, report, and share learnings with relevant stakeholders

  • Share knowledge of the space with the broader communications function to enhance the team’s understanding of and success with influencers


  • Possess positive relationships with multiple non-traditional influencers relevant to Citrix market, and ability to leverage those relationships to Citrix market advantage

  • Ability to build relationships and make social connections with a variety of target influencers

  • Ability to understand and communicate technical concepts from a high level or deep technical level

  • Strategic mindset and ability to see the big picture and market context; be able to develop departmental strategy from the ground-up

  • Strong research and analytical skills

  • Executive presence to influence internal stakeholders at all levels

  • Working knowledge of communications and social media functions

  • Experience and track record of success in B to B market

  • Bachelor’s degree in communications, public relations, marketing or related field; background in communications, alliance marketing, business development, issues management or similar career

  • A minimum of 10+ years

Position reports to the senior director of communications and can be based in Santa Clara, CA or North East Corridor (e.g., Boston, NY)


Functional Area:


About us:

Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we’re all about. The Perks: We offer competitive compensation and a comprehensive benefits package. You’ll enjoy our workstyle within an incredible culture. We’ll give you all the tools you need to succeed so you can grow and develop with us.

Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at for assistance.

If this is an evergreen requisition, by applying you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.

Citrix (NASDAQ:CTXS) is leading the transition to software-defining the workplace, uniting virtualization, mobility management, networking and SaaS solutions to enable new ways for businesses and people to work better. Citrix solutions power business mobility through secure, mobile workspaces that provide people with instant access to apps, desktops, data and communications on any device, over any network and cloud. With annual revenue in 2014 of $3.14 billion, Citrix solutions are in use at more than 330,000 organizations and by over 100 million users globally. Learn more at