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Pearson General Marketing Analyst in United Kingdom

Job Position: Performance Marketing Manager

Job Family: Marketing

Work Pattern: 2 days on-site in London

Learner at the heart

Pearson is a global education company that helps people around the world to make progress in their lives through learning. With a rich heritage that combines 150 years of experience in publishing with the latest learning technology and digital services, we help people to learn whatever, wherever and however they choose. We are now transforming Pearson to accelerate our activity in digital learning, education services and emerging markets. This will enable us to make a lasting impact in helping to solve some of the most important challenges in global education.

Why we need you

We believe education is a vital force that can empower people, help them to reach their potential and contribute to more connected communities, all around the world. Our strength comes from our outstanding people; our strong relationships in the education world; our expertise in using technology to help people learn; our global footprint and local reach; and our position as a profitable, global company with a unifying sense of purpose.

Reporting to the Performance Marketing and CRM Lead, lead all performance marketing activity for the Workforce Skills marketing team in line with the strategy​

Responsibilities include:

  • Define and optimise effective and efficient ways of working with the WFS Portfolio & Partnerships and Brand teams to deliver marketing objectives and hit targets​

  • Effectively communicate performance marketing campaign objectives, benchmarks and KPIs across the WFS marketing team​

  • Create performance marketing campaigns which acquire marketing qualified leads, convert customers and grow revenue​

  • Ensure all performance marketing activity is consistently measured, evaluated and optimised​

  • Continually test, optimise, innovate and proactively share results and insights with the team​

  • Provide reporting and analysis on all performance activity performance and KPIs across the team​

  • Manage marketing operations and technology projects which make difficult processes easier, improve the impact of marketing activities and drive more efficient spending.​

  • Proactively engage, align and collaborate with the performance marketing and web strategy teams within the General Qualifications / Schools division​

  • Ensure the performance marketing budget is consistently managed​

  • Provide performance marketing guidance, proactive upskilling and encourage best practice sharing across the WFS marketing team

Who we are looking for:

The successful candidate will need to demonstrate:

  • Experience in performance marketing across both customer acquisition and retention​

  • Experience of managing multiple campaigns simultaneously​

  • Ability to manage multiple stakeholders across teams in order to meet objectives and deliver results​

  • In-depth knowledge of performance marketing KPIs, terminology and best practices​

  • Experience of managing performance marketing platforms and activity in-house​

  • Strong analytical skillset with experience of managing multiple projects simultaneously to drive results​

  • Budget management experience​

  • Exceptional attention to detail and highly organised​

  • Proactive, pragmatic and analytical mindset​

  • Positive, collaborative, can-do attitude​

  • Passionate about customer data and experience​

  • Excellent communication skills

Pearson competencies:

  • Organisationally Agile Adapts quickly to new situations where roles and work are not clearly defined. Proactively seeks information to understand the reasons for change and adapts approach accordingly.

  • Influences without Authority Conveys messages and clear outcomes to diverse audiences using the most effective channels in an easily understood, convincing and actionable manner. Identifies stakeholders, seeks input and actively listens to build support and identify best solutions.

  • Prioritises and makes Effective Decisions Breaks down work into manageable parts, assessing the priorities and schedule required to deliver on time. Ensures the quality of the data provided to analyse possible solutions and support effective decision making.

  • Builds Relationships Creates relationships with peers quickly and confidently, building trust and win-win partnerships. Proactively networks with other teams to discuss common issues and share knowledge.

  • Outcomes Oriented Differentiates between outputs and outcomes, working with a focus on achieving desired outcomes. Understands the intended outcomes of own work and how they contribute to Pearson’s broader objectives including customers and learners.

  • Continuously Improves Actively seeks opportunities for improvement and presents ideas for increasing effectiveness and efficiency of own work. Demonstrates willingness and flexibility to adapt own approach to new ways of working to achieve improved outcomes.

  • Evidence Informed Identifies and collects reliable data necessary to build evidence to enable and support decisions. Organises and analyses information (into meaningful / related areas) to form robust, evidence-based conclusions.

  • Commercially Aware Understands and can articulate Pearson’s business goals and what own business, own team and self do to contribute to Pearson’s success. Uses that knowledge to identify better ways of working to meet those goals.

  • Digitally Focused Understands and embraces how digital technology is changing education and assessment and the implications this has on own day-to-day work. Recognises the opportunities digital technology creates for Pearson to increase its reach, generate profitable business opportunities and create more effective products for its market.

  • Driven by Customer and Learner Requirements Understands customer/learner needs, what they value and why, and applies creative thinking to make a difference. Makes decisions that have a positive impact on customer and learner issues for the benefit of Pearson overall.



Organization: Workforce Skills

Schedule: FULL_TIME

Req ID: 8677


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