Job Information
Canadian Tire Vice President, Triangle Analytics, Modelling, and Mar Tech in Toronto, Ontario
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class Owned Brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast. We are relentlessly focused on innovating at every level of our business, investing in new technologies and products, and doubling down on the best talent to drive the company forward. It is an especially exciting time to join Canadian Tire and its group of companies.
Job Summary
Reporting directly to the Senior Vice President, Triangle Customer Loyalty and Triangle Retail Media, the Vice President, Triangle Analytics, Modelling, and Mar Tech will enable the delivery and optimization of Triangle campaigns across the customer lifecycle. They will lead a high performing team and will be successful by playing an integral role on providing insights that influence the strategy and planning of the greater Triangle team. The team will leverage insights and results to inform planning and program design, build and manage data products that will enable analytics, audience creation and reporting, and lead the process for the build and platform configuration required for capability creation and delivery. The Triangle Analytics, Modelling and Mar Tech team will partner closely with other teams such as Enterprise Customer Analytics, IT and Digital to drive the growth of Triangle KPIs.
Achieving Canadian Tire’s goal of being the number 1 retailer in Canada means a world class Triangle loyalty experience. This role will shape Triangle Rewards digital & data products while collaborating with engineers and designers to build scalable products that deliver growth and exceptional customer experiences. This VP will oversee a dynamic team of data scientists, data and software engineers and analysts, within an organization that prides itself on continuous learning and development. As a product and data modeling leader, this role will lead the strategic and expert execution of high-impact marketing campaigns and partner with Digital, IT and the dealer network to deliver seamless omnichannel customer experiences. This role will require exceptional leadership skills, strategic thinking, and a deep understanding of data-driven decision-making processes.
Responsibilities
Overall
Sets the strategy and roadmap for the Rewards digital & data product landscape
Ensures a deep understanding of the Triangle Customer Base, leveraging the work and insights from the Enterprise Customer Analytics Team ensuring these insights and learnings are activated through the campaign development process
Continues to evolve a high performing organization, aligned to CTC’s core values, with effective measures, people and processes.
Builds successful stakeholder relationships with other business and functional stakeholders by developing a clear understanding of business needs, acting as a trusted advisor, and establishing a robust network of partnership across the enterprise.
Collaboratively work with teams within Triangle and CTC as to effectively leverage the talent and work across the enterprise and not duplicate work or capabilities
Product Strategy and Vision
Working with the Strategy set by the Triangle Program Office, develops a roadmap for the capability development and delivery, and corresponding investment required to support the strategy, and allow for a seamless omni channel customer experience
Driving revenue and margin through 1:1 offers delivery and execution by collaborating with cross functional teams to ensure personalized offers are successfully delivered to and actioned by customers through various channels.
Development and delivery of data and modeling products (including recommendations engines) by working closely with the external partners, IT, Customer Data Council that will enable customer engagement across the Triangle customer lifecycle.
Managing the loyalty customer universe, ensuring accurate data integration and management within the loyalty platform.
Digital Products: Drive the development and enhancement of digital products associated with the Triangle Program, such as the Triangle App and its placement/integration on our web properties and marketing programs.
Data Strategy, Modeling, Segmentation & Reporting
Working in partnership with Enterprise Customer Analytics, develop advanced analytical models to provide deeper understanding of customer response to campaigns, or create segmentations that can enhance audience development that will refine targeting and drive up customer response
Develop predictive models to identify customer behavior patterns and enhance targeting capabilities.
Triangle Reporting & Analysis: Lead the team responsible for generating reports and analysis related to the Triangle campaigns with a particular emphasis on tracking customer response and and digital engagement of the customer within Customer Journeys and across the entire Customer Lifecycle. Expose insights that drive business decisions and improve program performance.
A key stakeholder of the measurement frameworks generated by Enterprise Customer Analytics; ensure insights and learning about Triangle customers and large scale Marketing Campaigns are understood and leveraged across the Triangle Team in order to optimize campaign performance and customer management.
Requirements
The successful candidate will be an accomplished product leader and will have the ability to work effectively in a customer-oriented culture as well as demonstrated the ability to drive change.
The ideal leader will have experience in Canadian loyalty programs and within the Canadian retail industry. Just as importantly, this individual will be a people leader, capable of coordinating a senior cross-functional team with a portfolio wide view. They will be able to balance a diverse project portfolio, from backend data modelling and segmentation to customer facing loyalty activations integrated into omnichannel customer journeys. They will have experience in leading transformational initiatives in dynamic environments where agile was applied at scale. Besides product management competencies, the successful candidate will have demonstrated the ability to influence senior stakeholders and engage with multiple cross-functional audiences beyond their direct remit.
The ideal candidate will have the following experience / background:
15+ years of experience in data analytics, preferably within a retail or loyalty program environment with a strong understanding of loyalty programs and their impact on customer behavior.
Proven ability to manage in an environment of change and ambiguity and to help CTC take bold, strategic moves in this rapidly evolving technology environment.
Proven track record of managing analytical and technical teams, delivering impactful data products and insights.
Expertise in statistical analysis, experimentation methodologies, customer segmentation modeling, and campaign measurement.
Proficiency in utilizing tools such as Python, R, SQL, or other programming languages to create models, data products and /or digital capabilities and products.
Experience managing technical teams leveraging Agile methodology for on-going product development and delivery.
Excellent communication skills with the ability to present complex ideas clearly to both technical and non-technical stakeholders.
Strong leadership abilities with a collaborative mindset to work effectively across cross-functional teams.
Outcome-focused, customer centric, critical thinker with the ability to analyze and visualize, and to ensure continuous improvement across the entire business
Passionate people developer who attracts, coaches, and sponsors rising talent and creates opportunities for next generation technologists to grow their skills and flourish
Join our dynamic team at Canadian Tire Corporation as VP Triangle Analytics, Modelling, and Mar Tech for the Triangle Program! Together, we will shape data-driven strategies that drive customer engagement, loyalty, and business growth.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.