Job Information
The Globe and Mail Marketing Copywriter (Digital) in Toronto, Ontario
Marketing Copywriter (Digital)
Digital, Data Science & IT, 351 King Street East,Suite 1600, Toronto, Ontario, Canada
Req #287
Thursday, July 11, 2024
COMPANY OVERVIEW:
The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.
We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.
No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.
POSITION OVERVIEW
Excited about product subscription growth, connecting with customer needs and exceeding conversions? Join us! The Globe and Mail is looking for a Digital Marketing Copywriter to join our Product Design team.The ideal candidate is a gifted storyteller and visionary, passionate about creating fresh, forward and bold creative ideas and messaging with brand objectives and target consumers in mind. You bring a wealth of related industry insight, andyou will feel at home in a fast-paced environment collaborating with multiple stakeholders on critical strategic campaigns across the Acquisition and Retention business channels. Your will engage and capture our audience by showing them the premium quality and value of subscribing to The Globe and Mail.
You will:
Have the opportunity to work on one of Canada's cherished and historic brands while supporting the best journalism in the business.
Partner with the marketing designer and your revenue stakeholders to understand business objectives and our audience to deliver highly creative campaign pieces across the website, apps, email, social media and print ads.
Tap into user research for inspiration to conceptualize persuasive and thought-provoking creative concepts.
Do competitive research to stay current with award-winning work, trends and consumer insights to keep our content fresh and effective.
Maintain high standards of copywriting and quality control.
Manage multiple projects with tight deadlines, ensuring timely delivery of all copywriting assignments.
You have :
5+ years of experience as a copywriter in an agency environment.
Bachelor's Degree, preferably in Advertising, Marketing, Communications, English lit or a related field.
A portfolio demonstrating your creativity and copywriting skills and experience working on comprehensive digital campaigns and initiatives such as product launches, events, digital and print ads and marketing collateral, social media and email.
Strong, analytical business acumen.
Aptitude for quick and ad-hoc creative thinking.
Excellent presentation and communication skills.
A meticulous eye for detail.
Note: All interested applicants must submit their portfolio as part of their application.
WHY CHOOSE THE GLOBE:
The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities. The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.
As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.
WE OFFER:
Competitive compensation to ensure we hire, retain and reward team members
Hybrid work environment that promotes work-life balance
Generous vacation and flexible work arrangements
Parental leave top-up
Competitive health and dental benefits
Defined Benefit pension plan
Annual wellness subsidy
On-site chiropractor and registered massage therapist
Employee and family assistance program
Free digital subscription to globeandmail.com and 40% off other Globe products
Education assistance for external training courses
SUPPORTING YOUR GROWTH:
We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
There are lateral and upward advancement opportunities for rewarding and developing careers.
We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
We support continuing education and provide both internal and external opportunities for training and development.
VACCINATION POLICY:
All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval. If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.
THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE
The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.
The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.
Other details
Pay Type Salary
Digital, Data Science & IT, 351 King Street East,Suite 1600, Toronto, Ontario, Canada