Pearson Market Research Analyst (Remote) in Toronto, Ontario
Our purpose is to add life to a lifetime of learning. We have more than 20,000 employees that deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them.
This position sits within our Virtual Learning Business, specifically in Pearson Online Learning Services (POLS), helping to support our various academic partner institutions in Higher Education.
As our Market Research Analyst, you will:
Support the Director of Research and Insights in day-to-day activities. With an emphasis on the following secondary research initiatives:
Synthesize and analyze primary and/or secondary market research data to provide product insights, trend data, and competitive intelligence.
Assist in the preparation of market research reports leveraging secondary or government databases like IPEDS, Strada, The Chronicle of Higher Ed, National Student Clearinghouse (NSCH), and other higher-education-specific sources.
Act as the point person for keeping tabs on all types of education industry resources; own the process and how we communicate out on it (i.e., “single source of truth).
This includes setting up google alerts for top sources and coming up with a plan.
Attend earnings announcements and review materials from competitors to support CI – resulting in deliverables (i.e., one-pagers or slides) for circulation.
Attend and circulate findings from webinars and information sessions with HolonIQ, BurningGlass, Qualtrics, etc.
Assist in the creation of reports for our partners and internal stakeholders on the market context and opportunity spaces for their programs and products.
Assess market research and/or trend data to justify or challenge new program and new partner opportunities presented to the company.
Contribute to the weekly email digest/newsletter, focusing on what our team will be circulating (news updates and project updates), the sources we’ll scan (Strada, NSCH, Inside Higher Ed, Chronicle, etc.).
Flexibility will be needed to support more in-depth primary research initiatives, in addition to secondary research and CI initiatives:
Supports the execution of primary research projects including survey design, methodology, sample design and analysis
Support Qualtrics surveys as needed to gauge student perceptions at every touchpoint (non-applied, non-start, enrollment, graduation, etc.) – this includes using Qualtrics for programming, survey distribution, and dashboard visualization where applicable.
A 4-year degree from an accredited institution in Market Research, Statistics, Behavioral Sciences, or equivalent discipline OR appropriate combination of experience and education.
Preferably 3-5+ years of experience in a research role, utilizing both primary and secondary methods, as well as competitive intelligence.
Preferably 1-2 years of experience in higher education research, marketing analytics, strategy, consulting, or related experience.
A demonstrated ability to work remotely with minimal supervision under highly-dynamic workloads (as this is a remote-accessible position)
Ability to work independently and collaboratively with stakeholders to drive research efforts and actions from those efforts forward.
Ability to work creatively, using a variety of resources to get the job done and desire to stay up-to-date and engaged with cultural trends to bring fresh, relevant points of view to the development of strategy and creative.
Strong reliance on data to tell the story and ability to provide data to support or refute assumptions.
Strong analytical, critical thinking, and communication skills to analyze, evaluate, synthesize, and present data findings; The ability to bring in data - both qualitative and quantitative, structure analysis, and derive logical, accurate conclusions will be critical.
Preferred, but not required: Experience with survey software such as Survey Monkey, Qualtrics, and or Confirmit and experience with Excel, Tableau, SPSS, and/or other typical BI tools.
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Organization: Virtual Learning
Req ID: 5234
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