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Rogers Manager Marketing Automation in Toronto, Ontario

Manager Marketing Automation

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at www.allinforequity.ca .

Are you up for the challenge and the fun? If so, consider the following opportunity!

We’re looking for a Manager, Marketing Automation to support B2B Salesforce Communication for the Rogers Sports & Media Revenue Team. In this role you will be responsible for helping to manage our marketing automation strategy, namely email marketing and customer segmentation. This is a unique opportunity to tackle the interesting and complex challenges of an evolving B2B business.

As the Manager, Marketing Automation, the successful candidate will develop, evolve and manage our email marketing capabilities using Salesforce Marketing Cloud. They will own the platform end-to-end and be ultimately responsible for ensuring the right customer gets the right email communication at the right time, according to plan.

This role is equal parts technologist, data scientist, operations expert and marketing strategist. We are looking for someone who can get right into the details – coding emails or querying audience segments – as well as map processes and support on automated email marketing across the company. This candidate is data-driven and can translate analysis and KPIs to gain buy-in from cross-functional stakeholders and drive ongoing operational improvements.

What you will do:

  • Be a Salesforce Marketing Cloud expert at Rogers Sports & Media

  • Bring thought leadership around email marketing and lifecycle communication to our team; with a strong understanding of best-in-class email marketing capabilities you will create and oversee a best-in-class program at Rogers Sports & Media

  • Partner with the Trade Marketing, Go to Market and Sales teams to better understand customer acquisition goals

  • Be responsible for segmentation and targeting capabilities (SQL) and utilizing first party customer data (DTC) to personalize the email communication experience

  • Build and manage automation and triggered email journeys based on customer, content, strategic, and payment related events

  • Establish and enforce email deployment cadence rules and restrictions across the teams, including strict regulatory adherence and management of the preference centre (CASL)

  • Drive ongoing improvement of all KPIs: open rate, deliverability, click rate, opt-out rate, conversion rate, revenue and specific business goals

  • Develop and distribute weekly, monthly and long-term reporting that includes strategic insights and recommendations based on performance

  • Design and implement lead gen features and functionality to drive email list growth

  • Approval and QA of deployments / automations

  • Manage leads coming through RogersSportsandMedia.com contact us form

  • Create all new lead gen forms / landing pages within Marketing Cloud

What you will bring...

  • Proven operational experience developing, launching and managing a robust email marketing or marketing automation program for digital products / businesses. Preferably with a DTC / B2C focus

  • Experience with the process, workflows and technical capabilities necessary to be successful in marketing automation

  • Strong organizational, analytical and management skills, with the ability to balance multiple projects and products successfully and efficiently

  • Excellent communication skills, with the ability to get across complex information at all levels of the organization, internally and externally

  • Ability to influence without authority through effective communication, negotiation and collaboration

  • A strong understanding of business objectives, industry dynamics and competitor products

  • An innate instinct for the customer experience and journey

  • Ability to navigate both creative and technical conversations

  • Understanding of processes related to all three of marketing, content creation and software development functional areas

  • A commitment and passion to the details

  • Technical skills:

  • Extensive experience with Salesforce Marketing Cloud, including journey builder, audience builder, automation studio, etc.

  • Proficiency in CSS / HTML as it applies to responsive email design with dynamic content

  • Ability to work with SQL and relational databases as it relates to segmentation and targeting

  • Proficiency in Photoshop

  • Expertise in email deliverability best practices

  • Expertise in A/B testing and conversion optimization

  • Ability to envision intricate customer journeys/drip campaigns

What you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets

  • A manager who deeply cares about your development and long-term career at Rogers

  • A team that trusts and wants to win together

  • Smart and accomplished colleagues who are focused on both the “what” and the “how”

  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.)

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 1 Mount Pleasant (083), Toronto, ON

Travel Requirements: Up to 10%

Posting Category/Function: Marketing & Marketing Communication

Requisition ID: 231764

Together, we'll make more possible, and these six shared values guide and define our work:

  1. Our people are at the heart of our success

  2. Our customers come first. They inspire everything we do

  3. We do what’s right, each and every day

  4. We believe in the power of new ideas

  5. We work as one team, with one vision

  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ (https://performancemanager4.successfactors.com//RCI/Rogers_Recruitment_FAQ.pdf) .

Posting Notes: Rogers Sports & Media


Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits

· Donation matching

· Paid time off for volunteering

· Wealth Accumulation including: Pension plan & Employee stock options

· Generous employee discounts

· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work (https://fortheloveofwork.ca/) podcast with Dr. Sonia Kang.

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