Job Information
Scotiabank Manager, Digital Communication Strategy in Toronto, Ontario
Manager, Digital Communication Strategy
Requisition ID: 198891
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
The Manager, Digital Communication Strategy conducts analytics, implement digital communications strategies to maximize dollars collected and improve Canada Collections’ key KPIs, while delivering on the Bank’s credit loss & operations expense plans.
What You’ll Do:
Conduct data analyses of customer behavior and effectiveness of collection treatments (SMS, email, IVR & Live call). Recommend improvements to communication strategies to Canada Collections leadership team.
Identify and track KPIs related to the performance of communication strategies and communicate accordingly to the stakeholders.
Responsible for the end-to end design and implementation of communication strategies, from data analytics to identifying opportunities & monitoring results, to system configuration changes and deploying strategies into production.
Produce monitoring & performance reports, measuring benefits in loss avoidance & cost to collect. Communicate results & generate recommendations with focus on incremental profitability.
Monitor effectiveness of digital communication strategies, identifying actionable opportunities to address market & portfolio headwinds.
Develop & improve business line relationships to expand the scope of existing services and enhance customer experience.
Keep abreast of emerging regulatory requirements and trends, assessing potential impact to the bank, making recommendations to management and senior executives on strategies to mitigate impact and enhance effectiveness.
What You’ll Bring:
3 – 5 years’ experience managing data and completing analyses
Experience with analytical software such as R, python, SAS, or SQL
Strong collaboration, and communication skills
Demonstrated abilities to think strategically, pragmatically & drive results.
Results drive individual with high level of curiosity and ability to dive into details without losing sight of the big picture.
Exceptional organization skills to prioritize, manage, and implement a variety of competing initiatives, on a concurrent or staggered basis.
A University degree in Business, Economics, Marketing, Statistics or Management Analytics (desired)
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, pleaseclick here (https://www.scotiabank.com/careers/en/careers/technical-support-for-applicants.html) . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.