Job Information
Canadian Tire Associate Manager, Ad Operations in Toronto, Ontario
What you’ll do
As a Retail Media Network Associate Manager, Ad Operations, within our fast-paced advertising unit, you will play a pivotal role in driving our clients' success on our cutting-edge retail media networks. Your primary responsibility includes managing, launching, and optimizing advertising campaigns across specific channels to ensure best-in-class results.
Lead the design and execution of high-impact advertising campaigns for retail media platforms, elevating brand presence and sales
Evaluate campaign performance, applying insights to refine strategies for increased effectiveness
Drive collaborative initiatives with teams like creative, account management, and tech to ensure seamless campaign integration
Keep a finger on the pulse of the industry to proactively respond to market trends and competitor movements
Oversee budget management for campaigns, aiming for optimal ROI while maintaining financial stewardship
Champion ongoing experimentation with ad placements and targeting to enhance campaign performance
Provide expert guidance to clients on strategic campaign improvements and retail media best practices
Liaise with product development, infusing frontline insights to evolve our advertising solutions
Synthesize campaign data into clear, insightful reports for clients, highlighting key achievements and learnings
Address campaign challenges proactively, offering timely resolutions to maintain momentum
Maintain agility in campaign management, swiftly adjusting to platform and market shifts to seize new opportunities.
Support the sales process with strategic media planning and persuasive proposals, backed by strong pre-sales engagement.
Engage in continuous learning to stay ahead in the evolving landscape of retail media advertising.
What you bring
A Bachelor’s degree in a field related to Marketing, Advertising, Business Analytics, or equivalent, complemented by 4-5 years in digital advertising campaign management, including social media, display advertising, search, and sponsored products
Expertise in data analysis, leveraging metrics to innovate and refine comprehensive campaign strategies
Exceptional communication and teamwork skills, crucial for synergistic collaborations and clear client communications
A solid grasp of retail media networks and their strategic importance in the digital advertising domain
The capacity to effectively prioritize and progress multiple projects in a fast-moving environment, while maintaining meticulous attention to detail
A proactive growth mindset, with a constant appetite for industry developments and learning novel approaches to campaign enhancement
Ready to offer thought leadership and actively contribute to evolving best practices in the retail media network space
An independent, driven team member who thrives on assuming responsibility and inspires others to achieve collective goals
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
We are one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast. We are connected to communities, big and small, from coast-to-coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can.
We are always on the lookout for curious, creative people who are able to navigate and excel in a rapidly evolving retail environment. If you’re ready to take on new challenges – be it in digital, IT, marketing, data & analytics, merchandising, or one of the many other roles we have – there is a place for you here, so apply today.