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Apple Video Marketing Manager, Canada (15-Month Contract)

Toronto,Ontario,Canada

Marketing

Summary

Posted:Nov 22, 2024

Role Number: 200580094

The people here at Apple don't just build products — they create the kind of wonder that revolutionizes entire industries. It’s the diversity of those people and their ideas that encourages the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. We are looking for an experienced marketing professional to join the Apple Services marketing team in Canada for a 15-Month Contract, with a focus on Apple TV+. The successful candidate will be growth-oriented, passionate about content, and thrive in a fast-paced environment. Do you love video and sharing it with the world? Then we want to hear from you.

Description

Define clear marketing priorities for Apple TV+ in Canada, aligned to global marketing strategy and accounting for market nuance. Leverage data and local insights to craft and implement growth-driven marketing programs. Manage and expand business relationships with existing and prospective partners. Run performance marketing using understanding of current tools, strategies and trends in video. Define local growth marketing strategy to drive acquisition and engage customers. Plan consumer and partner activations and events tied to key titles and local moments. Work cross-functionally across Apple to elevate Apple TV+ priorities. Work closely with our editorial, business and marketing teams to build locally relevant campaigns around new releases and local moments. Remain hands-on with projects from beginning to end.

Minimum Qualifications

• Deep understanding of the digital and video landscape in Canada.

• Experience building impactful marketing campaigns across functions including partner marketing, growth marketing, and paid media.

Key Qualifications

Preferred Qualifications

• 7+ years of marketing experience in the video industry, preferably with a focus on subscriptions.

• Deep understanding of digital and above-the-line marketing channels, including advertising, acquisition marketing, direct marketing, and social media.

• Analytical expertise to optimize performance and communicate results effectively to partners and leaders.

• A self-starter with the ability to think creatively and identify new opportunities.

• Highly collaborative with extraordinary social and relationship-building skills.

• Outstanding project management skills and the capacity to balance multiple priorities simultaneously.

• Ability to work with international peers collaboratively across timezones.

• Passion for and understanding of Apple’s brand, products, and Apple TV+.

• Proficiency in French a plus.

Education & Experience

Additional Requirements

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Apple is an equal opportunity employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace.