Job Information
Canadian Tire Analyst, Digital Operations & Display in Toronto, Ontario
What you’ll do
As a Retail Media Network Ad-Ops Analyst within our fast-paced advertising unit, you will play a pivotal role in driving our clients' success on our cutting-edge retail media networks. Your primary responsibility includes managing, launching, and optimizing advertising campaigns across specific channels to ensure best-in-class results.
Develop and execute strategic advertising campaigns tailored for retail media platforms.
Analyze campaign performance data to understand the effectiveness of strategies and tactics
Work closely with cross-functional teams, including creative, account management, and technology, to deliver cohesive and integrated campaigns
Monitor market trends and competitor activity within the retail media landscape to identify opportunities and threats
Manage campaign budgets and forecasts, ensuring we deliver excellent ROI for our clients
Continuously test and optimize ad placements, targeting strategies, and creative formats
Educate and advise clients on best practices, campaign enhancements, and optimization strategies
Collaborate with our product development team to enhance our advertising offerings based on your frontline insights
Craft detailed reports that articulate campaign performance and provide actionable insights for client review
Work to resolve any issues that arise throughout the campaign, ensuring swift and effective solutions
Maintain an agile approach to managing campaigns, adapting quickly to changes within the platform or the market to capitalize on emerging opportunities
Regularly interact with the sales team to support pre-sales activities, including creating media plans and strategy proposals
Participate in regular training sessions to stay current with the latest technologies and methodologies in retail media advertising
What you bring
A Bachelor’s degree in Marketing, Advertising, Business Analytics, or a related field, with 1-3 years of hands-on experience in digital advertising campaign management with some or all of the following - Offsite Programmatic Platforms, Offsite Social Platforms, Onsite Display via Google Ads Manager, Onsite Sponsored Products via Criteo
Knowledge of Google Ads Manager, Criteo and Google DV360
Proficiency in data analysis and performance metrics, using insights to optimize campaign strategy and execution
Strong communication and collaboration skills, enabling effective work with teams and clear reporting to clients
An understanding of retail media networks and their role in contemporary advertising strategies
The ability to manage multiple projects in a dynamic, fast-paced environment with a keen attention to detail
A growth mindset, eager to keep up with industry trends and apply new techniques to enhance campaign performance
Provide thought leadership and contribute to the development of best practices within the retail media network ecosystem
A collaborative team player who can also drive projects independently and take ownership of responsibilities
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
We are one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast. We are connected to communities, big and small, from coast-to-coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can.
We are always on the lookout for curious, creative people who are able to navigate and excel in a rapidly evolving retail environment. If you’re ready to take on new challenges – be it in digital, IT, marketing, data & analytics, merchandising, or one of the many other roles we have – there is a place for you here, so apply today.