Our Ability Jobs

Working Title: Social Media Strategist

Job Class: Communications Specialist 3

Agency: Pollution Control Agency

• Who May Apply : Open to all qualified job seekers

• Date Posted : 04/17/2024

• Closing Date : 05/02/2024

• Hiring Agency/Seniority Unit : Pollution Control Agency / Pollution Control-MAPE

• Division/Unit : Operations / Communications Operation

• Work Shift/Work Hours : Day Shift

• Days of Work : Monday - Friday

• Travel Required : No

• Salary Range: $30.55 - $45.02 / hourly; $63,788 - $94,001 / annually

• Classified Status : Classified

• Bargaining Unit/Union : 214 - MN Assoc of Professional Empl/MAPE

• FLSA Status : Nonexempt

• Telework Eligible : Yes

• Designated in Connect 700 Program for Applicants with Disabilities (https://mn.gov/mmb/careers/diverse-workforce/people-with-disabilities/connect700/) : Yes

Make a difference in the lives of Minnesotans.

The work you’ll do is more than just a job. Join the talented, engaged and inclusive workforce dedicated to creating a better Minnesota.

As the Minnesota Pollution Control Agency’s social media strategist, you will oversee, develop, implement, track, and optimize the agency’s social media efforts to position the agency as a trusted partner and advocate for Minnesota's environment. Responsibilities include developing and implementing overall strategy for the agency's social media channels, writing and publishing content across all social channels, including monthly social media plans that utilize paid and organic campaigns to increase awareness and engagement in agency-wide initiative. As part of the agency's Communications and Outreach team, this position will partner with communications professionals as well as with content experts and influencers, to identify and develop engaging content and effective integrated cross-channel campaigns. They will contribute to the agency’s video production strategy and service to maximize the use of multimedia assets. This position reports to the assistant director of communications.

Minimum Qualifications

Candidates must clearly demonstrate the following qualifications:

Three (3) years of professional-level experience developing integrated communication campaigns for an organization through social media platforms (e.g., Twitter, Facebook, Instagram).

Demonstrated experience in overseeing social communities, identifying and managing growth strategies, measurement, engagement campaigns, and content strategy.

Experience developing and executing paid marketing campaigns, evaluating analytics, and reporting out to internal partners and leadership.

Excellent writing skills, with demonstrated experience writing for social platforms.

Ability to stay updated on industry trends and incorporate emerging technologies into work products.

The Minnesota Pollution Control Agency will not sponsor applicants for work visas. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Preferred Qualifications

Experience planning and placing social media contents using Facebook Ad Manager, online radio and other social channel dashboards.

Experience recommending and/or implementing social media campaigns for community engagement and outreach.

Strong research skills and ability to translate complicated topics or research into easy-to-understand and engaging content.

Demonstrated experience in visual storytelling techniques and video editing.

Understanding of risk communication and crisis communication strategies.

Additional Requirements

This position requires successful completion of the following:

Application materials must include online links to two work samples. Please select two work samples that demonstrate your skills and abilities to perform in this role. Candidates selected for in-person interviews will also be required to complete a timed communication exercise

Position duties may require travel but driving is not a minimum qualification or essential function of this position. Employees who may drive for state business will need their driver’s license checked prior to operating a state vehicle.

AN EQUAL OPPORTUNITY EMPLOYER

Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.

Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us . Please indicate what assistance is needed.