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Mayo Clinic Senior SEO Analyst - Center for Digital Health in Rochester, Minnesota

City Rochester

State Minnesota

Telecommute Yes

Department Center for Digital Health

Why Mayo Clinic Diversity and inclusion are integral to Mayo Clinic's mission to provide excellent, culturally relevant care in a welcoming environment to patients from a wide variety of backgrounds and creating an inclusive work environment where differences are valued, allowing individuals to achieve and contribute to their fullest potential. This commitment to diversity is woven into the fabric of Mayo Clinic — we embrace these values as we serve our patients, employees, students, suppliers and communities.

Position description Organizational Relationships: Receives direction from the SEO Manager, within the Digital Analytics-SEO-Optimization-Engineering work unit in Mayo Clinic Center for Digital Health (CDH). Works collaboratively with Product colleagues, including digital analytics and SEO team members, project and product managers, IT, Experience Design, Q/A, Editorial, Digital Production, Ontology, Marketing, and other Mayo and stakeholders and third party vendors.

Position Overview: (Major Functions and Non-Essential Functions): This position calls for an experienced and talented SEO professional who will support the development, execution and ongoing optimization of the SEO strategy for multiple Mayo Clinic domains, subdomains and mobile apps. Responsibilities include development of search acquisition strategies, user intent and keyword research, competitive analysis, managing Local and/or International SEO campaigns and technical audits. Collaborate with IT (Mayo and vendor) teams in support of SEO initiatives, drive early integration of SEO requirements into the web development process. Monitor and stay on top of Google algorithm changes to identify opportunities as well as emerging issues that may have a negative impact on SEO. Develop performance dashboard and analytics metrics and KPIs; deliver project analysis, monthly recaps, and other routine reports. Works with 3rd party consultants/vendors, leveraging various internal and external analytics tools to measure and report upon performance, troubleshoot and identify technical or quality-related issues that might be affecting the overall organic traffic and rankings. Support backlinking and other strategic programs as requested by SEO Manager. Responsible for producing detailed functional requirements documents for onsite search enhancements. Work closely with IT and other operational resource colleagues to see through timely implementation, testing and release to production and monitor and measure results. Work collaboratively with Digital Analytics and SEO colleagues, Editorial, Experience Design, IT, Ontology and other groups to establish, and implement taxonomy, data standards, guidelines, and best practices in order to optimize search relevance.

This position can work from anywhere in the United States. This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position. Qualifications Minimum BS/BA in Computer Science, Marketing or other degree.

3 years of agency experience or managing enterprise SEO campaigns

3 years experience SEM and SEO

Experience developing and implementing SEO strategies, conducting technical audits and SEO problem solving.

3 years experience leading projects in a complex environment.

3 years experience in SEO content development/management within a digital setting.

3 years experience with Digital Analytics and/or quantitative analysis skills.

3 years experience conducting keyword research

3 years experience link acquisition, content promotion and outreach

3 years of SEO technical experience including site performance optimization, structured data and A/B testing.

Strong understanding of SEM, Social Media and eCommerce

Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, Screaming frog or other SEO tools

Advanced experience with Google Analytics 360, Google Search Console

Experience working with CMS environments such as Sitecore and WordPress

Knowledge of HTML/CSS and website administration

High level proficiency with Microsoft Office applications such as Excel, PowerPoint, Word, Access

Ability to initiate and drive projects, tenacity to deliver results in a complex environment and to manage work across multiple projects. Ability to translate business requirements into technical plans and reporting solutions in order to analyze data, interpret results and recommend solutions to enable teams to make decisions around optimizing or understanding product investments. Keen problem solving abilities. Strong attention to detail, excellent organizational skills, ability to work independently, manage multiple projects/responsibilities.. High level of proficiency using Microsoft Office applications including Excel, Access and Outlook. Must be self-motivated.

Additional qualifications Prefer a minimum of 2 years managing SEO at the enterprise level

SQL and big data mining experience

SEO technical experience

SEO certification a plus

Exemption status Exempt

Compensation Detail Education, experience and tenure may be considered along with internal equity when job offers are extended. The minimum salary every 2 weeks is approx $3,735.20, based on a full-time position.

Benefits eligible Yes

Schedule Full Time

Hours / Pay period 80

Schedule details M-F, daytime hours

Site description Mayo Clinic is located in the heart of downtown Rochester, Minnesota, a vibrant, friendly city that provides a highly livable environment for more than 34,000 Mayo staff and students. The city is consistently ranked among the best places to live in the United States because of its affordable cost of living, healthy lifestyle, excellent school systems and exceptionally high quality of life.

Category Administration, Business, Finance, IT and Engineering

Job posting number 144805BR

Recruiter Laura Percival

Equal opportunity

As an Affirmative Action and Equal Opportunity Employer Mayo Clinic is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities and people with disabilities are strongly encouraged to apply to join our teams. Reasonable accommodations to access job openings or to apply for a job are available.