Pearson Senior Analyst, Performance Media in Richmond, Virginia
Senior Analyst, Performance Media
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who push the boundaries of technology. We create seeds of learning that become the catalyst for the world’s innovations. Pearson’s Virtual Schools division has reimagined K-12 education through our virtual school and curriculum offerings. Our partner schools, Connections Academy and Pearson Online Academy, provide a best-in-class online learning environment for K-12 students to acquire the skills and confidence they need to adapt and thrive in a changing world. We also support school districts with curriculum, teachers and technology as they make the shift to online. The COVID-19 pandemic has introduced significant disruption and transformation to the K-12 learning market. And as a result, our category has seen explosive growth and our business has experienced enormous increases in awareness and enrollments. This presents an incredible opportunity for our team to chart a ground-breaking path through this shifting environment to achieve continued success.
Working as a member of the Performance Marketing team, the Senior Analyst, Performance Media will assist the Performance Media team, managing effective digital marketing programs to acquire new families across all lines of business at Pearson’s Virtual Schools division. The person in this position should have direct response lead generation marketing experience across paid social, display, paid search and programmatic channels. In addition, the Senior Analyst – Performance Media should have a proven track record working with cross-functional teams and internal and external marketing resources, managing multiple projects simultaneously, and analyzing and reporting on performance. This key team member should be a high energy, self-starter with excellent interpersonal and written communication skills and the ability to impact performance across the entire marketing funnel.
Work with the Performance Media team, internal analytics team and external agencies to define and implement campaigns to drive key business metrics such as leads, applications and enrollments
Assist with paid acquisition strategy for all lines of business including defining channel and messaging strategy, and ongoing campaign management and performance
Assist with budget tracking, invoicing and reconciliation, to ensure all online marketing efforts are completed within the allocated budget as cost-effectively as possible
Proactively identify new opportunities for optimizations and testing across paid campaigns and landing pages
Partner with external agency to structure, launch and manage campaigns using a mix of Facebook Ads Manager, Google AdWords, and other third-party advertising platforms including oversight of ongoing optimizations and testing
Assist team members with performance updates, track all paid acquisitions programs with analytics team to ensure full understanding of performance against goals throughout the year and report out on regular basis
Proactively work with our external agency and internal creative team to produce effective channel specific creative assets and ensure we meet all deadlines in the campaign development schedule
Assist with ensuring all campaigns deployed are tagged correctly to track leads and ROI in Google Analytics and that data collected from paid marketing efforts is integrated with Salesforce
Other duties as assigned
Bachelor’s degree required
Minimum 3 years of online advertising experience, including search, social media, display and/or programmatic advertising
Experience with running lead generation focused online marketing programs (desktop and mobile), prioritizing, and organizing effectively
In-depth understanding of online marketing best practices and social media/display platforms such as Facebook, Instagram, Pinterest, Google Ad Words, Bing Ads, Google Discovery, GDA, and other programmatic partners
Proficient in MS Excel - running and creating functions, pivot tables, and charts
Experience with managing large advertising budgets and PO and invoice processing
Familiarity with Google Analytics and Salesforce a must
Excellent written and oral communication skills, with exceptional attention to detail
Strong commitment to timelines, accuracy and professionalism
Team player and positive attitude in a results-driven environment
Extensive knowledge of online and mobile marketing landscape and trends
Data-driven approach and strong analytical skills
Ability to work in a fast-paced, changing environment with all levels of management
Flexible thinker-high ability to adapt with change and approach problem solving with creativity and openness
Learning on the Fly - Learns quickly when facing new problems, relentless learner, open to change, improves, enjoys challenges and finding solutions
Presentation Skills - Effective in a variety of formal presentation settings, gains positive attention, changes tactics that aren't working
Action Oriented - Enjoys working hard, full of energy for new challenges, seizes opportunity
Functional/ technical skills - Strong functional and technical knowledge and skills within various platforms
Creativity - Comes up with new and unique ideas, original, and always adds value to brainstorming
Peer Relationships - Finds common ground/solves problems for the good of all, solves problems with peers, is a team player, collaborates and supports peers
Influence- communicates complex ideas easily and commits an internal audience into action by persuasive communication
Natural Leader- actively contributes to the direction of an area by direct accountability for results
Pearson is focused on providing a flexible work environment for its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.
The following equipment will be provided to you by the company as a full-time employee:
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Organization: Virtual Learning
Req ID: 5221
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