Our Ability Jobs

Job Information

Black & Veatch Integrated Marketing Manager in Richmond, Virginia

Integrated Marketing Manager

Date: Nov 12, 2021

Location:

US

Company: Black & Veatch Family of Companies

We believe real value is powered by the unique skills and experiences of our professionals. The interchange of ideas from a diverse group of people gives our teams an expanded perspective and the ability to find better solutions for our clients.

Company : Black & Veatch Corporation

Req Id : 54900

Job Title : Integrated Marketing Manager

Location : USVRTL

Business Unit Sector : COR-CORP-SHARED SERVICES

Opportunity Type : Staff

Relocation eligible : No

Full time/Part time : Full-Time

Project Only Hire : No

Visa Sponsorship Available: No

Job Summary

This position ensures effective, consistent, on-brand communications on key initiatives, optimizes customer content across all channels, and ensures all assigned programs/projects are executed timely and within budget.

Key Responsibilities

Lead marketing strategy development for assigned key areas including translation of business strategy to marketing strategies and channel recommendations for brand marketing programs

Oversee the development and execution of brand marketing programs, including a campaign mix of advertising, email, social, media relations, trade shows, and PPC/SEO to build brand awareness and increase preference.

Develop programs that advance target customers/prospects through defined segments (lifecycle stage or behavior based segments)

Develop/communicate messaging, positioning and brand promise consistently throughout all programs/campaigns for assigned initiative

Manage execution of content marketing program including calendar and supporting channel amplification of strategic content (in partnership with Social Media & Content team)

Work closely with channel and operations

Drive ongoing collaboration and coordination with business unit marketing teams to align efforts at brand level

Work closely with channel and operations experts across MarCom (social media, public relations/media, marketing automation, website, events, analytics) to optimize processes and campaign execution

Work with content and creative teams to develop engaging campaign content

Provide proactive consultative recommendations on marketing best practices across enterprise

Leverage B2B marketing frameworks to structure demand generation, lead qualification and sales conversion marketing strategies

Understand the customer decision journey and how to translate that information into developing exciting and engaging content and marketing plans

Understand the purpose of different marketing channelsandunderstand how to prioritize and optimize outcomes by integrating marketing channels

Allocate marketing spend across marketing plans and ensuring marketing investments generate appropriate return for the business

Partner with Marketing Analytics to optimize marketing campaigns

Build measurable integrated plans using test and control frameworks, analyze performance, link integrated marketing measurement plans back to business metrics and objectives

Management Responsibilities

Preferred Qualifications

Data driven marketing, CRM experience, business strategy and excellent/comprehensive project management and communication skills Good decision skills. Maintains strong relationships.

  • Ability to translate sales execution plans into actionable, measurable marketing plans

  • Hands on experience with digital marketing strategies/tactics such as paid social, search engine marketing (SEM), media buying, video, social and display marketing

  • Experience executing Google Adword campaigns

  • Working knowledge of Linkedin/Facebook/Google marketing campaigns

  • Able to use marketing performance data to drive and adjust strategy Intermediate working knowledge of Excel (for qualitative and quantitative analytics)

  • Ability to easily transition from high level strategic thinking to creative and detailed execution

  • Experience with Wrike or similar project management software strongly preferred

  • Experience with Google Analytics, Eloqua, Salesforce preferred

  • Strategic thinker able to write effective strategy briefs and drive executional excellence to deliver best in class, impactful marketing assets.

  • Strong ability to communicate and influence at all levels.

Minimum Qualifications

Education: Bachelor's degree in related field preferred, or equivalent experience.

Experience: 5+ years progressive experience managing integrated campaigns, project management, and/or campiagn launch management.

All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.

Certifications

Work Environment/Physical Demands

Typical office/home office environment. Physical Demands: Sitting, talking, grasping, hearing, keyboard input, seeing, writing, reaching, stooping, crouching, walking, standing for extended periods of time, extensive screen time.

Competencies

Salary Plan

MAC: Marketing & Communications

Job Grade

006

Black & Veatch endeavors to makeaccessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process because of a disability, please contact the Employee Relations Department at +1-913-359-1622 or via our. This contact information is for disability accommodation requests only; you may not use this contact information to inquire about the status of applications. General inquiries about the status of applications will not be returned.

Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy.

Our comprehensive benefits portfolio is a key component of this commitment and offers an array of health care benefits including but not limited to medical, dental and vision insurances along with disability and a robust wellness program.

To support a healthy work-life balance, we offer flexible work schedules, paid vacation and holiday time, sick time, and dependent sick time.

A variety of additional benefits are available to our professionals, including a company-matched 401k plan, adoption reimbursement, tuition reimbursement, vendor discounts, an employment referral program, AD&D insurance, pre-taxed accounts, voluntary legal plan and the B&V Credit Union. Professionals may also be eligible for a performance-based bonus program.

We are proud to be a 100 percent ESOP-owned company. As employee-owners, our professionals are empowered to drive not only their personal growth, but the company's long-term achievements - and they share in the financial rewards of the success through stock ownership.

By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients.

Black & Veatch Holding Company, its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) affirmative action laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law.

For our EEO Policy Statement, please click. If you’d like more information on your EEO rights under the law, please clickand.

Notice to External Search Firms : Black & Veatch does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. Black & Veatch Talent Acquisition engages with search firms directly for hiring needs.

DirectEmployers