CVS Health Marketing Manager - Strategy and Planning in Rhode Island
At CVS Health, we’re reinventing our front store to be the front door to healthcare. For millions of Americans, that journey begins with one of our 9,700 retail stores, and we want to help each of our customers take the right first or next step in his or her healthcare journey. To help us achieve this goal we are looking for innovative marketing leaders who think big and push boundaries to drive short term and long term results. As the Manager, Marketing Strategy and Planning, you are in a unique position to work closely across a variety of cross functional teams, including other Marketing teams, Merchandising, Digital, Finance, and various centers of excellence to drive fully integrated sales and marketing solutions. This role requires a unique blend of deep analytical skills and a strategic mindset to bring together various qualitative and quantitative data sources to understand the consumer shifts and drive that into focus areas for Marketing prioritization. The Manager will be nimble, autonomous, and entrepreneurial. This person should be very comfortable with data analysis, have strong financial acumen, and be able to work independently and proactively. They should be able to regularly build high quality executive level presentations outlining consumer Marketing activity, the resulting impacts to financial forecast, and variance drivers. The team serves as central coordinators for annual campaign planning and prioritization, as well as budget and forecast development across the Pharmacy and Front Store Marketing teams. The Manager should feel comfortable working in Excel to analyze data and KPIs and be able to present findings in a clear manner to various stakeholders. This role will require close partnering with the insights and analytics teams to assess consumer brand health metrics and performance based Marketing analytics on an ongoing basis and will be the champion for continually progressive thinking and optimization. This role is best suited for someone with finance/accounting experience, who has worked with commercial business partners and is comfortable supporting multiple teams and projects at one time.A core area of responsibility for the team will be to draft executive level presentations of marketing plans, business cases, and growth strategies – supporting various peer teams to develop and present a cohesive strategy.• Regularly build out Executive level presentations on both Front Store and Pharmacy Marketing activities, pulling in information from various stakeholders and synthesizing • Manage cross-portfolio central marketing budget development, actuals tracking, and variance explanations• Support marketing leaders build financial forecasts that meet critical business and customer goals• Report out on various marketing, BU, competitive, retail, healthcare, patient, and consumer trends • Act as the primary point of contact with various reporting and analytics teams• Attend marketing, retail and industry trade events to stay abreast of emerging business trends and opportunities • In support of the Director and Sr. Manager, draft the annual Marketing plan and budget guidance and gain alignment across a number of peer stakeholders in both the Pharmacy and Front Store businesses and the Retail Leadership team while providing quarterly updates to the plan• Execute medium and long-term strategy projects across various functional areas, looking across multiple Marketing focus areas to identify channel effectiveness opportunities, spend allocation, customer analysis, patient and therapy trends in healthcare, etc. to get to a cohesive learning agenda across Retail • Evolve the capabilities in analyzing trends in real time and/or mechanisms in order to push insights to leadership in a timely and repeatable fashion • Support the strategic planning process by developing competitive forecasts and analyses • Partner with the Insights/Research team to enrich the strategic value of analytics and insights • Identify, create, and distribute monthly updates on Marketing activity, performance, and go forward plans – in partnership with the various Marketing leaders • Act as an internal consultant to the other Marketing leaders in the department, helping mentor teams to conduct analysis and develop strategic plans and business cases• In support of the Director and Sr. Manager, implement strategies, materials & activities designed to encourage and enable further cross-collaborative efforts across the enterprise
• 2+ years of finance, accounting, strategy, and/or marketing experience with a strong foundation of business, retailer, and consumer understanding. • Experience working in a highly matrixed organization • Expert in PowerPoint and Excel• Ability to develop compelling strategic narratives and present findings to senior leadership • Strategic thinker, with a demonstrable understanding of marketing & sales mechanics • Strong project management, communication, and strategic thinking skills • Strong technical acumen and experience • Proven track record of the ability to work collaboratively with internal and external business partners in delivering ROI positive results. • Intellectual curiosity, rigorous analytical experience, and a strong familiarity with the digital environment • Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment. • Ability to act as an independent self-starter and anticipate requests to properly execute projects and initiatives.• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base. • Consistently demonstrates professionalism, reliability, accountability, and flexibility in working with others• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently. • Proficient in use of key financial metrics/ratios to evaluate business cases and build accurate forecasts• Proven ability to inspire, collaborate with, and influence business partners • Proven ability to analyze data and develop actionable insights
COVID-19 Vaccination Requirement
CVS Health requires its Colleagues in certain positions to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, pregnancy, or religious belief that prevents them from being vaccinated.
If you are vaccinated, you are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status within the first 30 days of your employment. For the two COVID-19 shot regimen, you will be required to provide proof of your second COVID-19 shot within the first 60 days of your employment. Failure to provide timely proof of your COVID-19 vaccination status will result in the termination of your employment with CVS Health.
If you are unable to be fully vaccinated due to disability, medical condition, pregnancy, or religious belief, you will be required to apply for a reasonable accommodation within the first 30 days of your employment in order to remain employed with CVS Health. As a part of this process, you will be required to provide information or documentation about the reason you cannot be vaccinated. If your request for an accommodation is not approved, then your employment may be terminated.
Experience in Retail/CPG/Healthcare preferred Education Bachelor’s degree in Business, Finance, Marketing, or related field preferredMBA preferred
MBA preferred and/or prior deep work experience
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
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