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T-Mobile Programmatic Campaign Manager, Cross Channel in Reston, Virginia



Programmatic Campaign Manager, Cross Channel


VA122-VA-Reston Data Center Sprint

Job Description:

T-Mobile is the nation's Un-carrier and the fastest growing US wireless company thanks to an unconventional philosophy built on listening to customers and breaking from tired industry norms. We’re looking for an experienced digital media professional to execute and innovate paid programmatic campaigns across T-Mobile LOBs. This role is a leader within our organization, charged with collaborating internally and externally to bring to life innovative media executions with data-backed business results.

Req ID:


Positions Remaining:


Functional Group:


Location Address:

12490 Sunrise Valley Dr

EOE Statement:

Equal Employment Opportunity

We take equal opportunity seriously—by choice.

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.




Reporting into the Manager, Programmatic Media, you will be responsible for owning the day-to-day activation, management, and optimization, for T-Mobile’s display, online video, and audio campaigns. A successful candidate will have demonstrated experience driving business outcomes within various programmatic platforms.


  • Setup, manage, analyze, and optimize, T-Mobile’s addressable display, online video, and audio advertising campaigns in programmatic platforms

  • Execute on team-defined strategy in platform, and recommend improvements for existing and new campaigns

  • Define and refine the established best practices around programmatic activation, including campaign management, optimization, reporting, cross-functional collaboration, vendor/partner management, and billing

  • Partner with fellow Media, Analytics, Operations, and Strategy, team members to continuously improve media strategy, audience planning, analytics, measurement, and reporting

  • Collaborate with advertising and creative teams to test and optimize creative messaging strategies

  • Stay current with new platform, data, and inventory, functionalities, and products, as well as trends and changes in the industry

Company Profile:

T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: http://www.t-mobile.com






While the quality and accomplishments of a person's career will be the determining factor, the finalist will have the following requisite qualifications:

  • 3-5 years of programmatic campaign management experience, whether at an agency, end brand, or technology platform

  • Experience with the full lifecycle of a digital media campaign from planning, trafficking, setup, QA, launch, management, performance analysis, optimization, and reporting

  • Familiarity with the adtech industry and the programmatic ecosystem (DSPs, SSPs, data providers, publishers, measurement partners)

  • Experience in managing a range of campaigns across a multitude of products, goals, and target audiences

  • Hands-on-keyboard expertise in The Trade Desk (TTD), Google DV360 and Campaign Manager, and/or Amazon Advertising Platform

  • Deep Excel knowledge and experience, along with the ability to efficiently analyze and identify trends and outliers within large data sets

  • Comfortable multi-tasking and able to deliver results under tight deadlines in a non-traditional work environment

Desired Qualifications

  • Exceptional ability to learn, adapt, discover, and test new ideas

  • Four-year college degree preferred





Full Time

Travel Required?:


Other Locations Available:

Bellevue, WA; Frisco, TX