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Black & Veatch Website Manager in Raleigh, North Carolina

Website Manager

Date: Jun 18, 2022

Location:

US

Company: Black & Veatch Family of Companies

At Black & Veatch, our employee-owners go beyond the project. For over a century, we have been breaking down social, economic and geographic barriers by making life's critical resources accessible to all. Working with us, you will help provide critical expertise as we, along with our valued clients, deliver solutions that positively impact communities around the world. Our professionals are our greatest asset, and we believe nothing is more important than the health, happiness and professional growth of our employee-owners. With a focus on flexible work-life balance options, an expanding and diverse workforce, and limitless career growth opportunities, we will give you our best to help yougive us your best, and together we can build a world of difference.

Company : Black & Veatch Corporation

Req Id : 71761

Opportunity Type : Staff

Relocation eligible : No

Full time/Part time : Full-Time

Project Only Hire : No

Visa Sponsorship Available: No

Job Summary

Drives quality user experience and conversion rates on bv.com through consistent use of website best practices, performance data, SEO and testing to deliver qualified leads resulting in top and bottom-line profitable growth.

Key Responsibilities

Overall Duties

  • Oversee the functionality, CMS administration and performance of the website.

  • Collaborate with data analysis team on Google Analytics implementation, setting of measurable goals and ongoing performance reviews.

  • Collaborate with Demand Generation team leads on lead conversion and scoring strategy.

  • Respond to and troubleshoot all website issues.

  • Collaborate with the CIO’s office on:

  • management of relationship with web development agency.

  • hosting and server management.

  • website protection by enabling the appropriate security measures.

  • ensure full compliance on the website with all laws and regulations.

  • system integrations (marketing automation, SFDC, etc.)

  • Collaborate marketing leads on content and user experience strategies including:

  • content organization and hierarchy.

  • taxonomy strategy.

  • campaign landing page strategy.

  • processes for updating, refreshing and building out new content through the Content Management System (CMS).

  • goal setting, lead scoring and ongoing performance measurement.

  • Conduct content audits to eliminate redundant and/or duplicate information.

  • Develop and manage testing plans to analyze user behavior and identify opportunities to optimize UX.

  • Leverage Google Analytics to provide insight on content performance and recommendations for optimization.

  • Stay informed of content and UX best practices, trends and competitor tactics to ensure a best-in-class website experience.

  • Optimize copy and landing pages for search engine marketing.

  • Collaborate with marketing analytics team on:

  • ongoing keyword research including discovery and expansion of keywordopportunities.

  • ensuring SEO best practices are properly implemented on newly developed code.

  • leveraging Google Analytics and SEMRush to provide insight on search traffic performance and recommendations for further optimization.

  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

  • Regularly monitor and fix broken links.

Management Responsibilities

Individual Contributor

Preferred Qualifications

  • Understanding of the use of an integrated marketing mix to support digital marketing efforts that increase demand in the sales funnel.

  • Strong attention to detail with an analytical mind and outstanding problem-solving skills.

  • Proven ability to demonstrate geographic and cultural awareness and understanding of planned use of digital marketing tools.

Preferred Competencies

  • Extensive experience working in content management systems (CMS), preferably Contentful.

  • Familiarity in HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), Access, mySQL and JavaScript.

  • Familiarity with marketing automation platforms, preferably Eloqua.

  • Experience with reporting and use of metrics to track and measure performance.

  • Experience with web design and user experience.

Minimum Qualifications

  • Bachelor's degree, with 7+ years of corporate and/or agency digital marketing experience.

  • Five years of work experience managing websites and successfully implementing SEO strategies.

  • Demonstrated ability to develop innovative and creative approaches to digital marketing.

  • Extensive experience working in content management systems (CMS).

  • All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.

Competencies

Collaboration

Teamwork

Salary Plan

MAC: Marketing & Communications

Job Grade

005

Black & Veatch endeavors to makeaccessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process because of a disability, please contact the Employee Relations Department at +1-913-359-1622 or via our. This contact information is for disability accommodation requests only; you may not use this contact information to inquire about the status of applications. General inquiries about the status of applications will not be returned.

Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy.

Our comprehensive benefits portfolio is a key component of this commitment and offers an array of health care benefits including but not limited to medical, dental and vision insurances along with disability and a robust wellness program.

To support a healthy work-life balance, we offer flexible work schedules, paid vacation and holiday time, sick time, and dependent sick time.

A variety of additional benefits are available to our professionals, including a company-matched 401k plan, adoption reimbursement, tuition reimbursement, vendor discounts, an employment referral program, AD&D insurance, pre-taxed accounts, voluntary legal plan and the B&V Credit Union. Professionals may also be eligible for a performance-based bonus program.

We are proud to be a 100 percent ESOP-owned company. As employee-owners, our professionals are empowered to drive not only their personal growth, but the company's long-term achievements - and they share in the financial rewards of the success through stock ownership.

By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients.

Black & Veatch Holding Company, its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) affirmative action laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law.

For our EEO Policy Statement, please click. If you’d like more information on your EEO rights under the law, please clickand.

Notice to External Search Firms : Black & Veatch does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. Black & Veatch Talent Acquisition engages with search firms directly for hiring needs.

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