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Centene Corporation Senior Associate, Media in Raleigh, North Carolina

You could be the one who changes everything for our 26 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Position Purpose: Join our Corporate Marketing organization and help create a world-class, digital-first marketing team. Centene is looking for data-driven, forward-looking and influential marketing individuals. Partner with local health plan leadership and marketing teams to successfully procure/re-procure Medicaid managed care contracts through best-in-class, insight driven marketing, media, and activations to demonstrate the company’s commitment to address the health needs of local communities. Support media leads, identify optimization opportunities, help build media infrastructure, execute media operations, and execute optimized ways of working with internal and external partners. Ensure best-in-class media planning and buying practices, manages and optimizes test and learn initiatives and drives innovation across the media ecosystem. May help build media infrastructure, execute media operations, and execute optimized ways of working with internal and external partners.

Support paid media primarily for performance-based initiatives

Liaison with agency partners and publisher partners

Collaborate with marketing planners to understand, provide strategy, and implement paid media plans to ensure media campaigns achieve KPI goals

Build annual and quarterly marketing plans that accelerate business goals (awareness, retention and member growth)

Find opportunities to improve marketing efficiency through better audience segmentation, lifecycle nurture programs, marketing techniques, and processes

Maintain campaign performance and help build performance storyline for key stakeholders

May work with key stakeholders to build the infrastructure for media operations

Education/Experience: Bachelor’s degree in Marketing, related discipline, or equivalent experience required. 3+ years of experience in cross-channel performance media / media / ad operations / digital industry required. Knowledge & experienced of advertising KPIs: CPA, CPC, CTR, ROAS, Conversion Rate, etc. Tagging experience & tag management knowledge a plus (DCM, GTM, any partner pixels). Local / traditional buying experience preferred. Direct Response TV or Local TV experience a plus. In-platform campaign management & optimization a plus (SA360, GoogleAds, FB Business Manager, etc.) a plus.

Our Comprehensive Benefits Package: Flexible work solutions including remote options, hybrid work schedules and dress flexibility, Competitive pay, Paid time off including holidays, Health insurance coverage for you and your dependents, 401(k) and stock purchase plans, Tuition reimbursement and best-in-class training and development.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

TITLE: Senior Associate, Media

LOCATION: Various, North Carolina

REQNUMBER: 1419087