Job Information
Toyota Toyota Media Manager in Plano, Texas
Overview
Who we are
Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for diverse, talented team members who want to Dream. Do. Grow. with us.
To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.
Who we’re looking for
Toyota’s Integrated Marketing Operations Department is looking for a passionate and highly motivated Media Manager.
The primary responsibility of this role is to oversee the research, development, implementation, and measurement of paid media strategy and tactical plan recommendations supporting Toyota’s vehicle portfolio.
Reporting to the Senior Manager – Media, the person in this role will support the department's objective of developing consumer-centric media strategies and tactical plans in collaboration with internal stakeholders and agency partners.
This position is based in Plano, Texas, with a hybrid mix of some in-office time and some remote work. The selected candidate will be expected to reside within commutable distance of this location.
What you’ll be doing
Supervise four (4) media planners who each lead media planning initiatives for vehicle portfolios covering all Toyota products including: 1. Trucks/Body on Frame (Tundra, Sequoia, 4Runner, Land Cruiser, Tacoma), 2. Core Models (Camry, Corolla Family, Highlander, Grand Highlander, RAV4), 3. GR/Hybrid (GR Family, Crown Family, Sienna), 4. EV/Alt Fuel (bZ4X, Mirai, Prius Family).
Manage relationships and deliverables related to contract SOWs for the following key data sources and/or martech analytics platforms: EDO, Neustar Multitouch Attribution (MTA), Acxiom/LiveRamp Data Onboarding and Activation Platform (DOAP), Google Analytics, Google Digital and Video 360 (DV360), eMarketer, Mintel.
Manage the relationships with four (4) national agency partners throughout the media planning and measurement process while holding partners accountable to deliver agreed upon scope of work and plan budgets.
Collaborate closely with internal Toyota marketing teams to align paid media plans with the product strategy, supporting marketing and campaign objectives.
Support key Toyota media initiatives including but not limited to sports buys (e.g., NFL), video upfront planning, annual marketing initiative budgeting and prioritization.
What you bring
Bachelor’s degree.
Proven experience as a collaborator, inspired by strategic thinking, advocacy building, and providing consultative guidance throughout a campaign’s development process.
Experience with growing and developing a team.
Strong communication skills with the proven ability to transform complex topics concisely into approachable and impactful recommendations.
Strong skills in critical thinking, market analysis, problem-solving, relationship building, time management and project prioritization.
Experience managing media/marketing technology partner relationships.
Demonstrated proficiency in setting and delivering media objectives and KPIs and ability to translate observations into actionable insights.
Proven ability to manage multiple projects, priorities, and agency teams simultaneously in a dynamic environment.
Added bonus if you have
MBA.
10+ years of media or marketing experience with familiarity of paid, owned, and earned media channels.
What We’ll Bring
During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:
A work environment built on teamwork, flexibility and respect
Professional growth and development programs to help advance your career, as well as tuition reimbursement
Team Member Vehicle Purchase Discount
Toyota Team Member Lease Vehicle Program (if applicable)
Comprehensive health care and wellness plans for your entire family
Flextime and virtual work options (if applicable)
Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute
Paid holidays and paid time off
Referral services related to prenatal services, adoption, childcare, schools and more
Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)
Belonging at Toyota
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members’ efforts to dream, do and grow without questioning that they belong. As a company that has been one of DiversityInc’s Top 50 Companies for Diversity and a member of The Billion Dollar Roundtable supporting minority and woman-owned suppliers for over 10 years, we are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business.
Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.
Have a question, need assistance with your application or do you require any special accommodations? Please send an email to talent.acquisition@toyota.com.