GregoryFCA Senior Account Executive, Public Relations in Philadelphia Area (Suburbs), Pennsylvania
Gregory FCA, Philadelphia's largest public relations firm, is looking for a Senior Account Executive to join our growing team! We are looking for a professional with strong media relations and and client communication skills, with four to seven years of PR experience. This position calls for an understanding of what it takes to successfully manage PR campaigns.
Monitor media daily and identify to topics of interest to the team and clients. Proactively search for story opportunities and proactively place stories in the media.
Conduct media outreach against agreed-upon strategic plan, focusing on higher value media targets. Build and maintain personal network of meaningful media relationships.
Write press releases, blog posts, media queries, and social media posts. Align with strategic messaging of campaign, and meet compliance requirements for clients? industries.
Actively communicate with clients as required via email, phone, text, etc., and assume an increasingly senior role in addressing client concerns and recalibrating client expectations.
Participate and lead client calls as specified by supervisor. Provide strategic input, analysis and feedback on client calls in addition to providing updates.
Brief clients on anticipated topics and themes of interviews and appearances. Prepare and draft talking points to be approved by supervisor.
Monitor client blogs, social feeds, and other channels, and alert team to pending issues, plus flag any issues, inconsistencies, risks and/or opportunities that could impact strategic direction of account.
Envision, contribute and direct the creative process for the development of content for client social channels.
Verify media lists prepared by junior staff. Review and edit Google docs and Excel reports and media coverage summaries prepared by junior members. Create own client reports as required.
Help train junior staff on in-house tools, processes, expectations, and Gregory FCA standard practices. Provide feedback to supervisor on the progress, skills, and job-readiness of junior staff.
Stay current and gain proficiency on new software platforms that impact the practice of PR.
Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to clients? industries. Master increasingly sophisticated issues that impact clients? business and industry,
Develop, deploy and align strategic plans for client award submissions, conference appearances and speaking opportunities.
Attend and participate in company and team training events.
Attend client or industry events, conferences, etc. as required. Actively pursue any sales opportunities from these events by including Gregory FCA business development personnel.
Contribute to Gregory FCA marketing initiatives, as requested, by attending sales meetings, contributing to social channels, and reviewing sales proposals.
Education and Experience
An undergraduate degree in communications, public relations, journalism, English, marketing, business or a similar major
Four to seven years of PR experience
PR agency experience is a plus
Superior communication skills, both verbal and written
Team first attitude, ability to work with junior and senior team members
Client service oriented
Familiar with national media/consumer of news
Adaptable to changing work demands and priorities
Ability to solve problems independently
Organized and effective multi-tasker
Compensation and Benefits
Salary commensurate with experience. We offer our employees a competitive compensation and benefits package, including health insurance, 401(k) plan, paid time off and paid holidays, life insurance and short-term and long-term disability insurance, among other benefits.
If you'd like to be considered, please send us a cover letter and resume.