T-Mobile Digital Optimization Testing Manager in Overland Park, Kansas
Digital Optimization Testing Manager
KS510-KS-Headquarters, Building 6500 OP
Digital Optimization Testing Manager
6500 Sprint Pkwy
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Plan & execute optimization and personalization digital campaigns, including the definition of test strategy, goals, return on investment, tracking metrics, sample size, and campaign duration in partnership with cross-functional stakeholders from across the organization, including but not limited to digital business leads, user experience, design, analysts, product managers, and development.
Contribute to and work from a testing roadmap to ensure campaigns are run on time and without conflict. Own A/B testing process with stakeholders from intake to feasibility to creation to analysis to results and recommendations. Proactively communicate status of projects and manage deliverable/launch expectations with all stakeholders.
Collect and analyze data from multiple sources to evaluate success of optimization efforts, develop insights into customer behavior, and evaluate the effectiveness of optimization campaigns. Communicate the results of optimization program to a broad audience of stakeholders and executives.
Promote culture of testing and optimization within department and across the company. Evangelize the business value of Optimization/Personalization and its contributions to business goals and customer satisfaction.
As America’s Un-carrier, T-Mobile USA, Inc. (NASDAQ: “TMUS”) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company’s advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile USA. Inc. provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile. For more information, please visit http://www.t-mobile.com
Skilled In Agile, Kanban And Lean Methodologies
Experience Working With Websites (Required), Social Media And E-Mail Campaign Platforms; Strong Knowledge Of Digital Marketing Or E-Commerce (Required)
Bachelor’s Degree: Computer Science, Marketing, UX/Design Or Equivalent Degree
4-7 Years: Experience In Fast-Paced, Ever Evolving, High-Volume Organization.
4-7 Years: Managing Optimization Projects From Inception To Completion For Large Scale E-Commerce Or Content Marketing Sites
Project Management: Ability To Manage Multiple Projects In Highly-Matrixed Organizations, Often With Competing Priorities
Experienced In Development And Management Of Workforce Management Plans To Ensure Optimized Resource Utilization
Optimization: Subject Matter Expertise In Digital Optimization Methodology With Solid Understanding Of Statistics Related To Hypothesis Testing – In Particular, Determining Statistical Relevance And Confidence In Results
Analytics: Strong Analytical Skills To Measure, Manage, Analyze And Report On Key Performance Indicators With An Ability To Translate Data Into Actionable Insights And Communicate Results And Next Steps Clearly And Compellingly
Strong Understanding Of Enterprise-Wide Web Analytics Tools Such As Adobe Analytics, As Well As A Comprehensive Understanding Of Targeting Capabilities In Optimization Tools With Solid Understanding Of DMP Such As Adobe Audience Manager
Advanced Knowledge Of Digital Optimization A/B Testing Tools (Adobe Target Preferred.)
At least 18 years of age
Legally authorized to work in the United States
High School Diploma or GED