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Cerner Director, Downstream Product Marketing in North Kansas City, Missouri


Job Title:

Director, Downstream Product Marketing

Job Description:

We are excited to share an opportunity as a Director of Downstream Marketing as we expand our Product Marketing team. This leadership role will own downstream marketing strategy for a large and highly complex product group with significant contribution to the product business unit and will give direction on the strategy to cross functional stakeholders across the product lifecycle. You will also have responsibility for managing and developing downstream product marketing managers within the product business unit, and supporting adherence to product lifecycle management guidelines. You will partner directly with your Upstream counterpart for identifying how to optimally position products for competitive and marketplace differentiation, Corporate Marketing to develop promotions plans for each product group and partner closely with partners across the Client Organization to ensure the alignment of messaging and collateral to various target audiences from an end-to-end perspective. Additionally, you will oversee marketing campaigns and monitor their effectiveness and ROI for future strategies.

The successful candidate for this job will have robust knowledge of how to bring a product to market, develop a go-to-market strategy with supporting plan, have a strong background in sales enablement and client activation, and be able to clearly articulate value propositions. Effective communication skills, a strong bias for action and being able to manage a team (both directly and through influence) will be needed.

If you are looking for your next leadership opportunity to drive real value and outcomes for our organization, we invite you to apply.

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Additional Information:

Applicants for U.S. based positions with Cerner Corporation must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

Some Cerner positions may be obligated to comply with client-facing requirements and occupational health requests, including but not limited to, an immunization set, an annual flu shot, an annual TB screen, an updated background check, and/or an updated drug screen.

Career Level:


Company Overview:

Cerner is a place where people are encouraged to innovate with confidence and focus on what is important – people’s health and the care they receive. We are transforming health care by developing tools and technologies that make it more efficient for care providers and patients to navigate the complexity of our health. From single offices to entire countries, Cerner solutions are licensed at more than 25,000 facilities in over 35 countries.

Cerner’s policy is to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category. Cerner is proud to be a drug-free workplace.

EEO is the Law (English) (https://www.cerner.com/-/media/FF88D3155CB245EB98BA1DB8F934E3E5.ashx)

E-Verify Participation (English)

Right to Work (English) (https://www.cerner.com/-/media/E1CD6BEF8082430E882E5CD9D5165A86.ashx)

EEO is the Law (Spanish)

E-Verify Participation (Spanish) (https://www.cerner.com/-/media/88648CD9668E49FBA6EB9C11FAA1634F.ashx)

Right to Work (Spanish)


United States


Basic Qualifications

  • Bachelor's degree in Marketing, Communications, Business or Health Care or equivalent relevant work

  • 7+ years of relevant professional experience

  • 10+ years of product marketing/management experience

  • 3+ years of Health care information technology experience

Preferred Qualifications

  • 2+ years B2B Marketing experience

  • 3+ years of experience supporting sales enablement or field marketing

  • 3+ years of demand generation experience


  • Currently resides in the Kansas City metro area or in a virtually approved city

  • Ability to travel up to 25%



Relocation Assistance Available:



North Kansas City

Virtual Eligible:


Job Family Group:


Government Job: