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MetLife Senior Copywriter in New York, New York

Job Location: New York NY or Remote in Eastern/Central time zones

Role Value Proposition

The Senior Copywriter will leverage their deep expertise and passion for writing and content marketing to drive business impact for MetLife. This individual is:

  • Proud to be a fierce owner and protector of the brand voice,

  • A writer and editor at heart, who deeply understands how our content ecosystems can create true differentiation for the brand,

  • Skilled at engaging target audiences and driving acquisition,

  • And passionate, with an uncompromising appreciation for quality, that is balanced by a creative mindset for inspiring and educational storytelling.

Key Responsibilities

  • Copywrite and copyedit content for digital channels (web, email, social) to drive acquisition and engagement for MetLife’s priority products, including its new financial wellness app, Upwise

  • Drive ‘test and learn’ experiences to improve content and optimize web, email, and social efforts

  • Activate tone, voice, and messaging guidelines, helping to ensure all content adheres to brand standards

  • Provide direction for new assets and editorial oversight to external partners, ensuring the work meets brand guidelines

  • Collaborate with external influencers/experts on content for both their channels and ours, including but not limited to social posts, articles, and live event content

  • Ensure MetLife/Upwise is at the forefront of social media trends and drive channel innovation via compelling and timely content

  • Create and manage editorial calendar, contributing unique story ideas aligned with business and product priorities

  • Maintain and audit content inventory to identify gaps, build taxonomies, and optimize for SEO

  • Analyze performance of content across owned channels, using data and insights to inform and optimize future content creation

  • Report to executives and key stakeholders on strategies, learnings/results, challenges, and future plans

  • Opportunity to collaborate with analytics team to improve measurement rigor to optimize performance of content

Essential Business Experience and Technical Skills


  • 5+ years of experience developing DTC content across multiple channels and platforms—bonus if you have experience marketing a mobile app

  • A hybrid between being a strategic thinker and driver of operational excellence

  • Proven ability to work independently, juggle multiple priorities, and complete responsibilities in a fast paced, agile environment

  • Excellent oral, written, and interpersonal communication skills, with the ability to get your point across in a succinct and professional manner

  • Exceptional writing, grammar, and proofreading skills

  • Extreme attention to detail

  • Ability to work successfully within a team and navigate a highly matrixed organization

  • Hard working, multi-tasker who enjoys taking ownership of projects


  • Has a test and learn mindset and experience deploying email and social campaigns with multiple tests

  • Experience working in a CMS, marketing automation platforms, and social media platforms

  • Experience with freelancer, vendor, or agency management

Business Category

Global Brand and Marketing

Number of Openings


At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.


MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.

We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine’s 2021 list of the “World’s Most Admired Companies.”

MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.

The wage range for applicants for this position is 78,000 to 131,400 . This role is also eligible for annual short-term incentive compensation. MetLife offers a comprehensive benefits program, including healthcare benefits, life insurance, retirement benefits, parental leave, legal plan services and paid time off. All incentives and benefits are subject to the applicable plan terms.

We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife. For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.

MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.