HERC: Metro New York & Southern Connecticut Assistant Director of Social Media in New York, New York
Employer Name: Columbia University
Job Type: Officer of Administration Bargaining Unit: Regular/Temporary: Regular End Date if Temporary: Hours Per Week: 35 Salary Range: commensurate with experience Position Summary Reporting to the Director of Strategic Content Management, the Assistant Director of Social Media is responsible for developing and implementing compelling storytelling for SIPA?s social media that aligns with the School?s strategic goals. The Assistant Director of Social Media will explore and develop new ways to strengthen SIPA?s brand identity, reach, and engagement with key stakeholder audiences across SIPA?s owned social media, with a particular focus on improving engagement through expanded user generated content and exploration of emerging platforms. The Assistant Director of Social Media will also guide the School?s Dean and other senior leadership and faculty on leveraging their social media presence to advance the School?s strategic goals. Responsibilities Lead and implement social media strategy and analytics across all SIPA brand accounts (Instagram, LinkedIn, Twitter, Facebook) ? ensure brand, graphic, and voice consistency across all platforms. Collaborate with students, alumni, faculty, and partner offices to source content for SIPA?s main social media accounts. Work with senior leadership to consult on, create, and post content on behalf of SIPA?s Dean via their personal social accounts. Liaise with the SIPA Diversity, Equity, Inclusion, Climate & Engagement (DEICE) committee and Associate Dean for Diversity and Community Engagement to broaden the diversity of content and develop community content for celebrations, holidays, and commemorations. Lead on research, planning, and implementation to enter new platforms (e.g., TikTok) or launch new content strategies. Conduct regular peer school and sector (think tanks, NGOs, etc.) audits and develop trend reports to continuously improve SIPA?s social media strategy. Develop and execute outreach strategy to engage with journalists, policymakers, and thought leaders via SIPA?s social media. Develop guidelines and documentation for improved governance and workflow. Maintain an editorial calendar for social media. Write, edit, and proofread compelling social media posts and other content, maintaining the School?s voice and tone. Develop and measure relevant KPIs for engagement, etc. Triage communication from social media comments and DMs and share with appropriate stakeholders. Partner with University Communications and Public Affairs on Columbia-wide messaging and crisis communications. Work with partner offices toward ?one SIPA? integration of their content. Work with stakeholders to maintain and improve consistent brand and voice adherence. Consult with faculty and senior administrators to enhance their individual/personal social media presences and improve ties to the SIPA brand (visual, voice, etc.) and elevate faculty thought leadership. Supervise student program assistants or other part-time casual employees as needed. Capture content onsite at School and University events, occasionally during evenings or on weekends. Minimum Qualifications Bachelor's degree in communication, public relations, journalism, public administration, or related field and minimum of 3-5 years of professional related experience. Strong project management skills. Ability to work effectively under tight deadlines, prioritize, multi-task, be self-reliant but also know when to ask questions. Ability to work independently, with initiative, creativity, and attention to detail and confidentiality. Ability to rapidly adapt to new information, changing conditions, or unexpected obstacles. Excellent writing, editing, and proofreading skills (knowledge of Chicago Manual of Style and Merriam-Webster preferred). Experience managing social pages (Facebook, Instagram, Twitter, LinkedIn). Ability to foster an inclusive workplace where diversity and individual differences are valued. Preferred Qualifications Professional experience in higher education, nonprofit, or government/public affairs sectors. Experience with social media publishing tools (e.g., Hootsuite, Sprout, Meta Creator Studio, Canva, Linktree, Later, etc.). Photo and video editing skills (Adobe Creative Suite preferred). Experience creating social media content in-app (e.g., Instagram stories, Live, Reels). Intermediate Excel or Google Sheets experience for analytics collection and reporting. Experience working with user-generated content and/or managing influencers. Equal Opportunity Employer / Disability / Veteran Columbia University is committed to the hiring of qualified local residents.