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Lowe's Corp Event & Activation Sr Analyst in Mooresville, North Carolina

Job Summary:

The primary purpose of this role is to develop, project manage, and implement major corporate events and activation strategy internally and externally that support key partnerships and strategic platforms. This is accomplished by understanding goals and objectives from strategic offer owners, building fully integrated activation plans and leading the implementation to achieve the desired business outcomes

Key Responsibilities:

• Individually develops and maintains event budgets of $4M+ and collectively manages over 25 million in event & activation budgets

• Leads cross-functional internal and external teams to develop integrated activation strategy and directs the team through the planning and execution

• Trains and directs multiple large vendor and agency teams through the event planning and execution process and is accountable for their work and performance

• Recommends event & activation strategy to Lowe’s senior leadership and directs them through event planning and onsite execution

• Continuously evaluates activation strategy to ensure company goals and objectives are being achieved. Present event recaps to executives leadership to highlight ROI, key outcomes and recommendations to improve future outcomes

• Responsible for safety, wellbeing and overall experience for up to 5,000 event attendees including Lowe’s senior executives

• Develop execution plans that mitigate company risk and protect the company brand, reputation and employees by ensuring all execution plans adhere to tax regulations, comply with data security guidelines, protect the company from potential legal issues and have adequate insurance coverage

• Exercise thought leadership and accountable for complex and quick decisions throughout the planning and execution process that impact attendee experience and overall program outcome

• Responsible for sourcing, negotiating pricing and contractual terms and executing contracts for all event and activation services

• Build complex communication plans, registration systems, project plans, run of show and other planning documents to lead cross functional teams through the planning and execution of large scale events

• Develop and implement strategic meeting management platform and provide consultation for meeting arrangers across enterprise

Preferred Qualifications:

Bachelor's degree in Hospitality Management, Marketing, Sports Management

• 6 years of experience in hotel/hospitality management, sports management, marketing, project management or related field

About Lowe’s:

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States and Canada. With fiscal year 2020 sales of nearly $90 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

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