Lowe's Assistant Marketing Manager, Private Brands - Remote in Mooresville, North Carolina
Lowe’s is able to offer remote employment of this position in the following states: AL, AR, AZ, CA (salaried roles only), CT, CO, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MD, MA, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY.
The Assistant Manager of Brand Marketing, Private Brands will work with Brand Marketing leadership to assist in developing differentiated, meaningful brands. Additionally, will support in conceiving strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams to drive the overall strategic success of Lowe's owned brands. The position will report to the Manager or Sr Manager of Brand Marketing, Private Brands and will serve as a subject matter expert of an assigned owned brand(s).
Leverage Consumer Insights to strategically manage our private brand portfolio. Supports the brand marketing manager in analyzing/interpreting data and insights to draw clear, actionable conclusions within the business area he/she serves as a subject matter expert
Assist to build individual brand strategies, lead brand positioning and ongoing brand oversight and integrity of Lowe’s owned brands. The Assistant Manager will be the expert in the brand/brands that they manage and will work closely with the Product Development Teams to ensure a consolidated, structured, and simple brand strategy is in place.
Develops the creative brief to inform overall the brand positioning, segmentation and deliverables for the creative team. Additionally supports creative team and agency on Visual Brand Identity and Style Guides (Packaging, Photography, Online Standards, Signage and other consumer touchpoints.
Works with and supports Marketing Manager to establish new brand opportunities and ongoing whitespace extensions within existing brands through consumer insights and ongoing landscape scans.
Understand competitive dynamics and be subject matter expert of competing brand positioning within your category areas of responsibility
Partner with Private Brands product team on assortment line designs to ensure alignment to brand standards.Focus on ensuring brand language, product consistency and brand positioning and that they are both communicated and adhered to with product selection, packaging, marketing and online representation.
Build marketing (Consumer-first GTM) strategy and launch plans to drive awareness and loyalty
Supports brand marketing manager on developing specific visual merchandising support plans to align in-store experiences to overall brand positioning; as well as .com with the experience team and event teams across Lowes.com.
Partner with the managers to drive alignment and commutations with key stakeholders, delivering on highly effective strategies, tactics and action plans that meet critical KPIs.
Works closely with project management team, marketing operations team, creative, .com, store environment, product development managers and merchants to operationalize and execute the work.
• Bachelor’s degree in Business Administration, Merchandising, Marketing, or relevant field
• 4+ years’ overall marketing experience
• 1+ year(s) strong business acumen and experience running a P&L and/or working alongside P&L owners
• 1+ year(s) leadership experience
• 1+ year(s) experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams
• 1+ year(s) experience leading brand or category work at a retailer or CPG company
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 18 million customers a week in the United States and Canada. With fiscal year 2019 sales of $72.1 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports its hometown Charlotte region and all communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com .
About Lowe’s in the Community:
As a FORTUNE® 50 home improvement company, Lowe’s is committed to creating safe, affordable housing and helping to develop the next generation of skilled trade experts through nonprofit partnerships. Across every community we serve, Lowe’s associates donate their time and expertise through the Lowe’s Heroes volunteer program. For the latest news, visit Newsroom.Lowes.com or follow @LowesMedia (https://twitter.com/LowesMedia) on Twitter.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
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