Job Information
Dorsey & Whitney LLP Senior Marketing Communications Specialist in Minneapolis, Minnesota
Senior Marketing Communications Specialist
We are seeking aSenior Marketing Communications Specialistto join our Marketing team in our Minneapolis office. In this role, you will lead digital marketing initiatives and content strategies for a global audience. The ideal candidate will be a seasoned digital marketer and writer with a strong B2B background. We are looking for a data-centric expert to apply analytics to inform ongoing strategies. We also want an effective storyteller who can combine evocative graphics and compelling writing to drive strategy, pivot where needed, and apply cutting-edge digital marketing tactics. Do you love writing and crafting online content for digital media and news releases? Are you skilled with the latest advanced social media capabilities? Do you thrive in a creative, collaborative environment? If so, we would love to hear from you.
In this role, you will:
Work directly with the Firm’s Marketing Communications Director and other members of the Marketing & Business Development Group to support the development and execution of the Firm’s digital marketing strategy and day-to-day operations.
Apply the latest strategies, tactics, and tools in social media marketing and advertising for content creation, visualization, and data analysis.
Lead content strategy and implementation for the Firm’s social media channels, including employee advocacy, storytelling, boosted content, and engagement.
Lead management of blog creation and development.
Thoughtfully analyze social media analytics to meaningfully adjust content planning and delivery.
Write, edit, and produce communications content and press releases. Assist Marketing Communications Director with internal and external communications messaging as needed.
Work with the Media Services Team to create and distribute internal/external videos.
Plan and produce content for the Firm’s intranet home page.
Interact with Firm lawyers to develop deep knowledge of Firm practice and industry areas and clients.
Meet with departments across the Firm to identify content opportunities and support strategic marketing and business development goals.
Manage ad hoc special projects for the Firm as needed.
Supervise the Digital Marketing Communications Coordinator.
May perform other duties not listed above.
What we’re looking for:
Bachelor's degree with course work in Public Relations, Journalism, Communication, or Marketing.
At least 5 years of experience in marketing communications roles.
Advanced knowledge of the latest strategic uses of social media and digital marketing.
Experience and expertise with content development, social media strategy, analytics reporting, agency management, graphic design, and web management.
Experience with writing press releases.
Ability to work well and communicate with team members, Firm management, and lawyers at all levels.
Excellent written communication skills with experience writing and editing marketing materials.
Familiarity with content scheduling, video editing, and analytics tools.
Highly developed organizational and project management skills.
Ability to take initiative, prioritize, and meet deadlines.
Close attention to detail and excellent proofreading skills.
Customer-service orientation.
Preferred:
Managerial and leadership experience, including the ability to develop and motivate business professionals, prioritize their workloads, and monitor productivity.
Experience with using Canva for social media graphics.
Experience with Sprout Social or similar content management tool.
Experience with developing employee advocacy program and resources for social media channels.
About Dorsey:
Dorsey & Whitney is an AmLaw 100 international law firm with more than 575 lawyers in 21 offices throughout the United States, Canada, Europe and Asia. We are a premier legal counselor to companies worldwide in a wide range of industries, including banking & financial institutions; development & infrastructure; energy & natural resources; food, beverage & agribusiness; healthcare & life sciences; and technology.
Dorsey offers a competitive pay and benefits package including comprehensive medical, dental, and vision insurance; domestic partner benefits (for same-sex and opposite-sex domestic partners); a generous paid time off policy; retirement savings plan; profit sharing contribution; paid holidays; paid parental leave, paid volunteer day; adoption assistance; back-up child care program; well-being programs and activities; a 24/7 confidential employee assistance program; and more! (Some benefits are subject to eligibility criteria).
Dorsey values the strength that comes from a diverse and inclusive workplace. It contributes to the success of our people and our clients and enriches our experience. We believe that everyone should feel at home and part of our community. We encourage individuals with diverse backgrounds and experiences to apply.
One of our greatest strengths is a friendly, cooperative culture that values and appreciates each individual. Dorsey has received external recognition for our welcoming workplace, including:
Mansfield Certification Plus (Diversity Lab)
Best Law Firms for Women (National Association of Female Executives and Flex-Time Lawyers)
100% rating on the Corporate Equality Index (Human Rights Campaign)
Gold Standard Certification (Women in Law Empowerment Forum)
Top 100 Adoption-Friendly Workplace (Dave Thomas Foundation for Adoption)
Reasonable Accommodations:
Dorsey is committed to providing disability and religious-based reasonable accommodations, as well as pregnancy or lactation-related reasonable accommodations. If you require a reasonable accommodation during the application and hiring process, or if you have questions about a workplace reasonable accommodation, please contact us at 612-492-5178.
How to Apply:
Dorsey & Whitney LLP accepts online applications. Please go to the “Careers” section of the Dorsey website at www.dorsey.com/staffjobs and complete Dorsey’s online application form. We are unable to accept application materials by mail or email.
Dorsey & Whitney LLP is an EEO/AAP/Disabled Vets Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, ancestry, sex, national origin, sexual orientation, gender identity, affectional preference, disability, age, marital status, familial status, status with regard to public assistance, military or veteran status, or any other legally-protected status.
Dorsey & Whitney LLP participates in E-Verify.
Please note that Dorsey is not currently accepting search firm submissions in connection with this opening.
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Office Location:
Minneapolis, MN