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3M Digital Media Specialist - Partnerships & Influencer in Maplewood, Minnesota

Job Description:

Digital Media Specialist – Partnerships & Influencer

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with 96,000 other curious, creative 3Mers.

“A long-lasting career at 3M comes from having vision, imagination and the ability to see what doesn’t exist. 3Mers are groundbreaking innovators and it’s important that we give every person the space for disruptive and creative thinking.” – John Banovetz, executive vice president, chief technology officer and environmental responsibility at 3M

This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.

The Impact You’ll Make in this Role

As a Digital Media Specialist – Partnerships & Influencer, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

  • Coordinate approved media campaigns by kicking-off paid media partners and influencers, securing final agreements, managing creative assets, content development management, trafficking, and monitoring/optimizing live campaigns.

  • Act as liaison with media partners and influencers to ensure media and content distribution occurs on-time and follows proper FTC disclosures and guidelines.

  • Provide strategic support for Digital Media Sr. Specialist by helping with research of trends and identification of media partners across branded content and influencer marketing.

  • Partner with social community management team, coordinating media partner and influencer content calendars with the Brand’s content calendar, and ensure amplification of partner’s social content.

  • Manage and track reporting of media partner and influencer campaigns to evaluate and demonstrate the impact, develop actionable insights, and advise on future optimizations to meet business goals and future strategy.

  • Assist in sourcing, contracting and legal approvals for media partners and influencer programs.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

  • Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution

  • Two (2) years in social media and/or influencer marketing

  • Two (2) years in advertising and or marketing project management

  • Ability to work and thrive in a fast-paced environment.

  • Excellent interpersonal and relationship building skills

Additional qualifications that could help you succeed even further in this role include:

  • One or more years of experience in an advertising agency and or Consumer-Packaged Goods organization

  • Critical thinker with excellent time management and planning skills

  • Intermediate proficiency in Excel and PowerPoint

  • Strong analytical skills

  • Exceptional organizational, presentation, and communication skills both verbal and written

Travel: May include up to 10% domestic

Relocation Assistance: No

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Resources for You

For more details on what happens before, during and after the interview process, check out the Insights for Candidates page at 3M.com/careers.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/

3M is an equal opportunity employer. 3M will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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