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Responsibilities

Mayo Clinic Healthcare in London has an exciting opportunity for a Marketing Manager! We are seeking a dynamic and experienced marketing professional to join the Mayo Clinic International marketing team, specifically supporting Mayo Clinic Healthcare in London. This role is ideal for a strategic thinker who is equally comfortable rolling up their sleeves and executing hands-on marketing initiatives. The position requires a balance of strategic vision and practical implementation to drive targeted demand generation across both B2C and B2B channels. The successful candidate will be responsible for providing high-level marketing consultation and guidance to achieve business objectives, while also developing, executing and measuring impactful marketing strategies.

The Marketing Manager will provide strategic marketing consultation and guidance to various internal clients. The Manager will be responsible for day-to-day operations to build, execute, measure, and monitor marketing strategies, tactics and plans to support Mayo Clinic's mission, strategic plan, and business objectives. Significant experience of delivering successful creative marketing strategies is required for success. The Marketing Manager will possess the ability to proactively assess consumer and business needs, including review of market opportunities and audience identification. This individual will also facilitate market research and competitive analysis, synthesize findings and advocate for products and services that are in line with the organization's strategy. Responsibility for measurement, reporting and assigned marketing budgets.

The role requires critical thinking and strong project management skills to execute complex and cross-functional projects through the entire life cycle, from concept to launch, marketing plan development and implementation, delivering objectives and measuring results against business needs. The individual should also possess a robust understanding of modern marketing technology and industry standard best practices to elevate marketing programs for maximum impact, creativity and operational excellence.

The Marketing Manager must demonstrate strong interpersonal skills as well as strategic leadership experience to manage, motivate and mentor others, including external vendors. The Manager will be able to work independently, as well as collaboratively with highly visible stakeholders, both internally and externally, including physicians, administrators, governing bodies and others. May manage vendor and/or agency relationships and functions as the lead in the vendor selection process.

Main Job Duties and Responsibilities:

• Partner across teams, including external agencies, to manage and coordinate all marketing, advertising and other campaign activities in support of stated business objectives.

• Facilitate market research to determine market requirements for existing and future products.

• Evaluate and analyze customer research, current market conditions and competitor information.

• Identify and develop deep understanding of target audience needs and be an advocate for product, service or project.

• Develop relationships and deep understanding of key business needs and stated targets to determine integrated marketing strategies that get results.

• Evaluate, analyze, develop and measure marketing strategies based on target audiences, market research and business plans.

• Continually assess consumer and business needs to ensure alignment.

• Collaborate with International regional leadership to conduct annual planning, understand regional and country-specific needs, develop marketing plans that achieve desired results.

• Continuously learn and understand new marketing approaches, including extensive knowledge of digital marketing practices and precise targeting.

• Prepare and present regularly to the Mayo Clinic Healthcare leadership team on the performance of marketing initiatives and campaigns.

• Assist and support the local team in planning for and hosting events that are designed to increase business in both B2C and B2B customer groups.

This position is based in London, relocation is not being offered.

Qualifications

• Bachelor's degree in Marketing Administration or related field

• 5 years of marketing experience, preferably in a private healthcare environment

• Experience in all aspects of developing and managing marketing strategies and budgets

• Project management experience in implementing tactical marketing programs

• Comprehensive digital marketing skills

Preferred qualifications:

• M.B.A. or equivalent Master’s degree preferred

• Experience with growth marketing, with proven track record of driving adoption, engagement or retention

• Excellent analytical and communication skills

• Entrepreneurial approach, high tolerance for ambiguity

• Ability to work independently, influence, and communicate across all levels of management in both marketing and cross-functional team

• Passion for consumers, with a demonstrated ability to use insights and data to improve the customer experience

• Collaborative communication skills – Possess ability to engage with all stakeholders, internally and externally, to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications

• Technological and digital marketing skills – Possess contemporary knowledge of digital tools, platforms and channels and a good understanding of marketing technology

• Critical thinking skills – Have the ability to understand dynamic and sensitive situations and problems, identify cause and effect relationships and develop effective strategies

• Analytical skills – Possess agility with analytical tools and have the ability to process, analyze and utilize large quantities of data efficiently

• Creativity and innovation – Think out of the box and be able to develop new concepts and devise unique marketing campaigns

• Personal Motivation - A commitment to meeting deadlines with a high-quality product Sense of urgency, a strong work ethic, flexibility, and creativity

Exemption Status

Exempt

Compensation Detail

Education, experience and tenure may be considered along with internal equity when job offers are extended.

Schedule

Full Time

Hours/Pay Period

full-time

International Assignment

Yes

Site Description

Just as our reputation has spread beyond our Minnesota roots, so have our locations. Today, our employees are located at our three major campuses in Phoenix/Scottsdale, Arizona, Jacksonville, Florida, Rochester, Minnesota, and at Mayo Clinic Health System campuses throughout Midwestern communities, and at our international locations. Each Mayo Clinic location is a special place where our employees thrive in both their work and personal lives. Learn more about what each unique Mayo Clinic campus has to offer, and where your best fit is. (https://jobs.mayoclinic.org/alllocations)

Affirmative Action and Equal Opportunity Employer

As an Affirmative Action and Equal Opportunity Employer Mayo Clinic is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities and people with disabilities are strongly encouraged to apply to join our teams. Reasonable accommodations to access job openings or to apply for a job are available.

Recruiter

Adriana Semko

Equal opportunity

As an Affirmative Action and Equal Opportunity Employer Mayo Clinic is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities and people with disabilities are strongly encouraged to apply to join our teams. Reasonable accommodations to access job openings or to apply for a job are available.