LSEG Marketing Manager - Issuer Services, Capital Markets in London, United Kingdom
London Stock Exchange Group is a global markets infrastructure business. We provide valuable services for a wide range of customers, focusing on Capital Formation, Risk and Balance Sheet Management. The Group plays a vital economic and social role in enabling companies to access funds for growth and development.
Our Primary Markets team works with management teams all over the world, promoting London as a listing destination and supporting them in coming to market to raise finance to support their goals and vision. Once businesses have listed a bond or completed an IPO on our markets, they become issuers and the ongoing relationship with existing clients is managed through our Issuer Services team.
We recently launched a new Issuer Services digital platform which provides issuers with:
a single point of access to the breadth of services available to them from the whole of London Stock Exchange Group, including data and analytics, our Regulatory News Services and Spark Live our online events hosting platform
access to unique marketing opportunities
access to thought leadership and events, designed to help issuers maximise their effectiveness as publicly listed companies.
Through our Issuer Services platform, we’re looking to build a digital community bringing together our trading members, investors, issuers and advisers.
This is a relatively new part of our business, with ambitious development plans and high growth targets. It is also one of the Synergy business cases from LSEG’s recent acquisition of Refinitiv and as such is strategically important to the wider Group.
The Marketing Manager will be responsible for delivering marketing plans and activity, to support the commercial and strategic goals of the Issuer Services team, building the brand internationally and delivering marketing activations to attract new leads and deliver product sales.
This is a fast-paced exciting role, with high visibility and global reach.
More information on the businesses:
Marketing Planning and Proposition Development
Work closely with the business team to identify commercial and strategic priorities and translate these into marketing objectives and plans for the year
Develop the Issuer Services marketing proposition and messaging
Develop the ‘go to market’ strategies and plans for new product releases
Develop a detailed understanding of the Issuer Services audience and their needs and use this to shape marketing activities and materials
Understand trends and opportunities and the landscape in order develop targeted marketing campaigns
Work with the Integrated Marketing and Content teams (as well as external agencies) to execute the marketing plan across the year to support new product launches, leads generation and pipeline conversion. Including:
creation of multi-channel marketing campaigns – using organic and paid channels
content creation – e.g. blogs/ reports/ videos to support strategic themes and priorities
sales enablement tools
events and webinars to support pipeline
Evaluation of marketing activities and budget management
Utilise marketing technology to develop most effective ways of generating and converting leads
Bring the Issuer Services proposition to life, using the London Stock Exchange/ LSEG brand
Seek opportunities to raise the profile of London Stock Exchange and Issuer Services
Ensure the brand is presented consistently and professionally across all marketing communications
Collaboration and Relationships
Develop a strong relationship with the business and product teams to ensure sound understanding of the business and to ensure marketing is delivering against commercial objectives
Work closely with the rest of the Capital Markets and LSEG Marketing team and find opportunities for collaboration
Develop good working relationships with other key internal teams including Integrated Marketing, Content Studio, Press Office, Digital, Legal and Brand teams, coordinating with the Events team for customer events
Manage external agencies to ensure professional delivery of materials and value for money
Integrity: Develop strong trusted working relationships with the business teams identified above to deliver high quality marketing activity in line with LSEG’s standards and processes. Be accountable for own actions.
Partnership : Proactively collaborate with other areas of the business to deliver the best possible marketing support and campaigns, in support of the LSEG brand and commercial objectives
Innovation : Embrace creative and new ways to raise the profile of the brand and meet the business’s goals. Look to maximise the benefit of different channels in campaigns, including digital and social.
Excellence : Plan and execute marketing activity on time and in budget and in accordance with the Group’s risk and compliance processes.
Candidate Profile / Key Skills
Cross channel B2B Marketing expertise – (ideally with marketing qualification but not essential)
Financial services experience – (Capital Markets knowledge an advantage)
Good organisational and planning skills
Excellent written and verbal communication
Strong stakeholder management skills
Ability to work on multiple projects at one time
Ability to work under pressure and to deadlines
Good attention to detail and accuracy
Emotional intelligence and willingness to work at times to short deadlines
Self-motivated; and a team player
People are at the heart of what we do and drive the success of our business. Our culture of connecting, creating opportunity and delivering excellence shape how we think, how we do things and how we help our people fulfil their potential.
At LSEG we embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We break down barriers and encourage collaboration, enabling innovation and rapid development of solutions that make a difference. Our workplace generates an enriching and rewarding experience for our people and customers alike. Our vision is to build an inclusive culture in which everyone feels driven to reach their potential.
We know that real personal growth cannot be achieved by simply climbing a career ladder – which is why we encourage and enable a wealth of avenues and interesting opportunities for everyone to broaden and deepen their skills and expertise.
LSEG are committed to supporting emotional, physical, financial and societal wellbeing. Our tailored benefits are a key part of this commitment and we offer colleagues a range of support from healthcare and retirement planning to paid volunteering days and consumer discounts.
We also make reasonable accommodations for applicants and employees with disabilities. If an accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please make your recruiter aware, we want to ensure you perform at your best.
As a global organisation spanning 70 countries and one rooted in a culture of growth, opportunity, diversity and innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with purposeful careers.
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