LSEG Content Marketing Specialist, Content Studio, Enterprise in London, United Kingdom
Content Marketing Specialist, Content Studio, Enterprise
The Marketing & Communications organization acts as a strategic partner to the Refinitiv business, powering commercial value through an insight led approach that maximizes the impact of our investment and our relevance in the market.
This role will support the Real-time Data and Delivery business, which allows our customers to tap into leading real-time and historical data to comprehensively advise every trade and boost efficiency and profitability. If you are interested and passionate about learning the challenges of Traders, Quants, Market Data Managers, and Risk Officers, and how we can help them through our comprehensive solutions, then read further.
Content Marketing Strategy:
Develop and use subject matter expertise and emotional intelligence to understand the customer and develop a content strategy for our Enterprise products that is fully aligned with our overall brand story and supports and extends marketing initiatives
Map content to the full buyer and influencer journey from Interest and Exposure to Purchase and Customer Expansion
Determine the optimal content mix based on insights and analytics, and an understanding of how our customers want to discover and explore our propositions
Partner with colleagues across marketing & communications to ensure our content marketing is aligned to wider business objectives
Communicate the Enterprise content strategy and plans and to obtain business buy-in
Write, build and manage rich, compelling content that attracts a qualified audience to our owned properties (including sales enablement collateral, blog posts, whitepapers, reports, social media messages, infographics, etc.)
Engage and collaborate with the business, agencies and strategic marketing partners to ensure content is reflective of our customer challenges and our product proof points
Work closely with content marketing community leads to ensure alignment and consistency across all collateral
In collaboration with strategic marketing partner, support the development of strong, targeted proposition messaging that is compelling, differentiated and aligned to customer workflow
Grow brand awareness through content that is consistent and that builds a thoughtful presence within the target communities
Develop engaging and relevant content that articulates our full value propositions, broadens the conversation with the client and deepens relationships as a core part of the sales process
Drive a standard of excellence across all deliverables, ensuring they add significant value to the business and maximize return on investment
Ensure all Enterprise content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels
Make use of analytics as a basis for content decision making, track performance against benchmarks and report return on investment
Run marketing budgets and keep an accurate record of expenditure
Skills and experience:
Proven experience in marketing to the financial markets community
Previous experience of using financial markets desktop applications
Understanding of financial markets and data sets used by front office teams would be helpful
Desire and passion, coupled with a genuine interest, to understand data and technology-driven financial solutions
Strong ability to learn, listen and collaborate
Strong portfolio of work and track record of success in financial markets
Extensive experience supporting the development of content materials (from sales enablement to thought leadership), with a detailed knowledge of the end-to-end process
Ability to repurpose and build content using strong copyediting and writing skills
Able to brief designers, additional copywriters and third-party agencies on content
Ability to build impactful content pieces and demonstrate relevant metrics using copywriting skills
Excellent attention to detail and accuracy
Strong understanding of data and insight analysis, knowing which metrics to pin point
Strong collaboration skills and ability negotiate through a diverse and global matrix structure
Client centric approach and focus
Excellent project management skills and a proactive approach
Confidence to bring fresh ideas and an innovative approach to interpret marketing strategies
Ability to handle multiple projects at once
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