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LSEG Content Marketing Specialist, Content Studio, Enterprise in London, United Kingdom

Content Marketing Specialist, Content Studio, Enterprise

Role Overview

The Marketing & Communications organization acts as a strategic partner to the Refinitiv business, powering commercial value through an insight led approach that maximizes the impact of our investment and our relevance in the market.

This role will support the Real-time Data and Delivery business, which allows our customers to tap into leading real-time and historical data to comprehensively advise every trade and boost efficiency and profitability. If you are interested and passionate about learning the challenges of Traders, Quants, Market Data Managers, and Risk Officers, and how we can help them through our comprehensive solutions, then read further.

Key responsibilities

Content Marketing Strategy:

  • Develop and use subject matter expertise and emotional intelligence to understand the customer and develop a content strategy for our Enterprise products that is fully aligned with our overall brand story and supports and extends marketing initiatives

  • Map content to the full buyer and influencer journey from Interest and Exposure to Purchase and Customer Expansion

  • Determine the optimal content mix based on insights and analytics, and an understanding of how our customers want to discover and explore our propositions

  • Partner with colleagues across marketing & communications to ensure our content marketing is aligned to wider business objectives

  • Communicate the Enterprise content strategy and plans and to obtain business buy-in

Content Development:

  • Write, build and manage rich, compelling content that attracts a qualified audience to our owned properties (including sales enablement collateral, blog posts, whitepapers, reports, social media messages, infographics, etc.)

  • Engage and collaborate with the business, agencies and strategic marketing partners to ensure content is reflective of our customer challenges and our product proof points

  • Work closely with content marketing community leads to ensure alignment and consistency across all collateral

  • In collaboration with strategic marketing partner, support the development of strong, targeted proposition messaging that is compelling, differentiated and aligned to customer workflow

  • Grow brand awareness through content that is consistent and that builds a thoughtful presence within the target communities

  • Develop engaging and relevant content that articulates our full value propositions, broadens the conversation with the client and deepens relationships as a core part of the sales process

  • Drive a standard of excellence across all deliverables, ensuring they add significant value to the business and maximize return on investment

  • Ensure all Enterprise content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels

  • Make use of analytics as a basis for content decision making, track performance against benchmarks and report return on investment

  • Run marketing budgets and keep an accurate record of expenditure

Skills and experience:

  • Proven experience in marketing to the financial markets community

  • Previous experience of using financial markets desktop applications

  • Understanding of financial markets and data sets used by front office teams would be helpful

  • Desire and passion, coupled with a genuine interest, to understand data and technology-driven financial solutions

  • Strong ability to learn, listen and collaborate

  • Strong portfolio of work and track record of success in financial markets

  • Extensive experience supporting the development of content materials (from sales enablement to thought leadership), with a detailed knowledge of the end-to-end process

  • Ability to repurpose and build content using strong copyediting and writing skills

  • Able to brief designers, additional copywriters and third-party agencies on content

  • Ability to build impactful content pieces and demonstrate relevant metrics using copywriting skills

  • Excellent attention to detail and accuracy

  • Strong understanding of data and insight analysis, knowing which metrics to pin point

  • Strong collaboration skills and ability negotiate through a diverse and global matrix structure

  • Client centric approach and focus

  • Excellent project management skills and a proactive approach

  • Confidence to bring fresh ideas and an innovative approach to interpret marketing strategies

  • Ability to handle multiple projects at once

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