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Hallmark Production Designer - Visual Merchandising in Kansas City, Missouri

Production Designer - Visual Merchandising

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Date: Oct 13, 2021

Location: Kansas City, MO, US, 64108

Company: Hallmark

Posting End Date: 10/20/2021

Job Band / Grade: PROF.EX

Number of Openings: 1


Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content, and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product, and person we touch. Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforce. Hallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams.


We come from diverse backgrounds, with unique perspectives and skills, but we share the same belief that caring for others can change the world. We draw on our own experience, combining our strengths and honoring our differences, to show up with empathy and vulnerability, and to stand up for honesty and authenticity. We know that the world is changing, that we learn by listening and grow by risking, and that to create a more caring world we must be brave enough to change with it. We don't just make things. We are here to make life more meaningful, and most importantly to help people feel seen and understood. We are Creative & Product Development, one team united to invent Hallmark's future.

Hallmark’s Global Visual Merchandising Studio is a strategic and dedicated studio made up of graphic and production designers, visual merchandisers, fixture and environmental designers, and writers. We create environmental signage, wayfinding, and fixture solutions for retailers including Hallmark Gold Crown, Walmart, CVS, Walgreens, and grocery, around the globe. We deliver a shopping experience that is easy to shop, showcases innovation, and is unmistakably, recognizably Hallmark.


We are looking for a top-notch Production Designer who can leverage their design capabilities and technical knowhow to bring the Hallmark brand to life on a big scale.


The Production Designer – Visual Merchandising is a combination Production Artist and Designer role. The PD develops merchandising signing solutions by integrating creative elements such as editorial, illustration, photography, processes, writing, typography, and hand lettering in ways that meet the brand merchandising strategy. Upon completion of the creative execution phase, the PD is also accountable for completing and/or coordinating the completion of pre-press activities, color reproduction requirements, and template development for packability to ensure accurate and efficient assembly of final deliverables.

In some cases, the Production Designer may be requested to produce some design elements themselves (illustration, repainting, 3D rendering, typography design, etc.). The PD must consider procedural guidelines across a variety of print processes and sign formats to ensure accurate and complete digital and physical deliverables are released from the Creative Team.

It is essential for the PD to have a both strong aesthetic and decision-making, communication, and problem-solving skills in order to make effective and timely layout/design decisions. The ability to work autonomously but also collaboratively is critical to the success of this role.


The following is required to be considered for this role:

  • Bachelor's Degree or 4 years of professional work experience

  • Minimum 2 years of graphic design, production art, or production design experience

  • Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign)

  • Experience with apple scripting, java scripting, and/or color management


    Your resume and portfolio/application will stand out if you have:

  • Strong sense of design, layout, color, and aesthetic judgment coupled with a strong understanding of the consumer and marketplace.

  • Strong digital skills with the capability to use creative and pre-press software applications in concert to achieve the desired outcome.

  • Thorough understanding of internal digital workflows.

  • Strong communication/collaboration skills, both written and verbal.

  • Flexible, open to feedback.

  • Strong organizational skills/ ability to effectively manage multiple tasks. Project leadership or project management is a plus.

  • Proven record of being highly productive and precise. Possesses a sense of urgency to hit deadlines.

    Interested? Follow the application instructions below to apply.


    You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.

    A portfolio is required. Your portfolio should be compiled into one PDF or Microsoft Word document that is no larger than 10 MB. You can submit a link to a personal portfolio website in addition to your uploaded portfolio file.

    In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification, and satisfactory reference checks.


At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide (https://corporate.hallmark.com/wp-content/uploads/2018/10/Hallmark_Benefit_Guide_Corporate.pdf) to learn more.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally protected status. Principals only, please.

Nearest Major Market: Kansas City Job Segment: Merchandising, Retail

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