UMB Bank Marketing Specialist in Kansas City, Missouri
Be part of something more.
A majority of our time is spent “at work.” We believe that time most meaningful when it’s spent around people who care about you and who challenge you. We hire people who know how to make good decisions, because we won’t be constantly looking over your shoulder—you’ll be empowered to do what’s right for our customers. Most importantly, we’re a partner. We partner with our associates to help them thrive personally and professionally. We partner with our communities and the organizations that support them. And, we partner with our customers to create an experience they won’t find elsewhere.
Are you ready to be part of something more?
You’re more than a means to an end—a way to help us meet the bottom line. UMB isn’t comprised of workers, but of people who care about their work, one another and their community. Expect more than the status quo. At UMB, you can expect more heart . You’ll be valued for exactly who you are and encouraged to support causes you care about. Expect more trust . We want you to do the right thing, no matter what. And, expect more opportunity . UMBers are known for having multiple careers here and having their voices heard.
The * *Marketing Communication Department ( MarCom ) oversees all marketing strategies for UMB and its subsidiaries, including strategic corporate communication, interactive marketing, special events for associates and customers, multimedia production and community relations. We strive to provide high-quality strategic consultation, expertise and unparalleled client service to all we serve.
As the Marketing Specialist, you will support the B:B/B:C Segment team in fulfilling the strategic needs of assigned business lines. This position supports segment(s) planning and coordinates collaboratively and cross-functionally with MarCom teams and other departments to fulfill plan deliverables across channels on time and on budget. This position drives research that leads to developing a deep understanding of segment behaviors, industry trends, and the competitive landscape to proactively provide education and strategic consultation to stakeholders and collaborative partners. The Marketing Specials understands how the line of business services, products, solutions, and implementation and customer experience/care model meet the needs of the segment.
How you will spend your time:
Assist in the development of marketing strategies and tactics that help the LOB meet their objectives.
Support marketing & product content development, as well as copy writing efforts, as applicable within the job
Educate internal MarCom team and cross-functional partners on audience behaviors that will drive impactful channel and tactic execution
Collaboration of MarCom plan deliverables across channels with cross-team members,
Work in partnership with Delivery Manager to ensure all projects are completed on time on budget.
Identify strategic opportunities to increase market value to the LOB, with measurable KPIs.
Guide execution of strategies and marketing campaigns through the Marketing Operations and External Communication/Content teams, and/or external vendor ecosystem to meet LOB strategic objectives.
Complete informative Creative Briefs including goals/objectives, audience detail, key messages, wire frames, outlines, content recommendations, etc.
Support Segment team in collaborating with Product Development Team, and other cross-functional teams as appropriate, to assist with planning & development of new and evolved products, platforms, and delivery channels.
Ensure KPIs are set, tracked, analyzed and measured for marketing initiatives and supports Segment team in interpreting results to provide insights and meaning to evolve and refine marketing strategy and recommendations.
Assist with budget development and manages marketing activities within budgets.
Provide appropriate marketing consultation for segment needs at the market and Regional level.
May interact consultatively with key leadership and stakeholders on a regular basis.
We are excited to talk to you if you have:
5-7 years of progressively more responsible position in marketing
Bachelor’s degree (B.A.)
Professional Services background desired
Proficiency with Microsoft Office (PowerPoint, Word, Excel)
Project management experience
Has assisted with/been involved in the strategic planning process
Experience with interpreting KPIs and analytics for strategic decisioning and guidance
Has assisted with/been involved in using segmentation in marketing planning
Experience with variety of marketing distribution channels (multi-channel marketing)
Demonstrates editing, written and verbal skills
Detail-oriented with exceptional organization skills/successful prioritization (ability to multi-task)
Project management skills – drive a project from beginning to end
Extra bonus points if you have:
Experience marketing a firm with multiple locations
Demonstrates excellent writing, editing, and communication skills
Strong problem solver focused on developing creative solutions
Experience working in a matrix environment, and/or leading initiatives through cross-functional project teams.
Equally comfortable working in a team environment as well as on their own
Ability to track and analyze competitive activities
Experience with segmentation analysis
UMB and its affiliates are committed to inclusion and diversity and provide employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), national origin, age, disability, military service, veteran status, genetic information, or any other status protected by applicable federal, state, or local law. If you need accommodation for any part of the employment process because of a disability, please send an e-mail to firstname.lastname@example.org or call 816-860-7972 to let us know the nature of your request.
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