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Hallmark Digital Media Strategist-Hallmark Business Connections in Kansas City, Missouri



The Digital Media Strategist is a member of our Marketing team and will guide our online advertising presence and how Hallmark Business Connections drives traffic to our website or products. You will employ digital advertising tactics to increase visibility and engagement with web pages, on-site content and product ads across HallmarkBusiness.com, Amazon.com and other platforms.

This role will manage search marketing, SEO, and paid media management while integrating marketing strategies and influence strategic thinking related to the digital channels across our business.


An ideal candidate will have experience in paid media, SEO, data & analytics.

We are looking for someone that is passionate about the customer and intellectually curious about how our products can help customers solve business problems.


The following is required to be considered for this role:

  • Bachelor’s Degree

  • 3 years of digital marketing work experience

Preferred Qualifications:

Your resume and application will stand out if you have:

  • Paid search experience (PPC or SEM)

  • Amazon (PPC) experience

  • Paid social experience (Facebook, LinkedIn)

  • Google, Adobe Analytics, Power Bi experience

  • Amazon Ads and/or Amazon Seller-Central Experience

  • Ability to organize and analyze data sets for story telling

  • Outstanding written and verbal communication skills

  • Ability to adapt, deal well with ambiguity and work well in a fast-paced, collaborative environment

  • Strong project management skills including being highly organized and the ability to prioritize

  • Results oriented

  • Ability to work independently

  • Self starter with solution-focused approach to problems

Now’s your chance to join our team—just follow the instructions below to apply.


You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

HALLMARK – Because Connecting With Each Other Has Never Been More Important

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That’s why millions of people all over the world connect with the Hallmark brand (https://www.hallmark.com/) . It has always been a mission so much bigger than any one of us who work here. Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark’s second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!

When you join Hallmark, we will go out of our way to make you feel like part of the team, even in a remote/hybrid work environment. In the day-to-day, we’ll make the best use of the skills and talents you already have. We’ll also give you leadership opportunities and show you multiple potential pathways to future success.

Our culture (https://corporate.hallmark.com/culture/hallmark-family/) of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We’re seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives–like yours.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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