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Hallmark Associate Marketing Manager - Consumer PR in Kansas City, Missouri

Associate Marketing Manager - Consumer PR

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Date: Oct 14, 2021

Location: Kansas City, MO, US, 64108

Company: Hallmark

Posting End Date: 10/21/2021

Job Band / Grade: SRPR.EX

Number of Openings: 1


Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content, and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product, and person we touch. Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforce. Hallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams.


Hallmark CX Marketing team is a highly collaborative and energetic group of marketing professionals focused on delivering a consistent and engaging consumer-led brand experience. Our purpose is to build relevancy and engagement with the Hallmark brand through multiple channels of distribution including mass retail partners, our own Hallmark Gold Crown network as well as growing digital platforms and solutions. The team is comprised of passionate brand and retail marketers with a desire to inspire and affirm caring consumers to spread more care and joy into our world through greeting cards and specialty gifts.

The CX Marketing team is responsible for national brand and mass channel marketing strategies and execution; social media strategy and execution for brand, product segments, and Hallmark Gold Crown channels; influencer and consumer public relation efforts; local marketing strategies for Hallmark Gold Crown network; and a best-in-class Crown Rewards loyalty program growth and retention strategies; as well as marketing support for Keepsakes Ornaments, Gift Wrap solutions and other Hallmark product focuses.


Reporting to the Marketing Director, the Associate Marketing Manager -Consumer PR, will be responsible for strategic planning, implementation, and execution of all consumer-focused public relations efforts. The ideal candidate will have a demonstrated background in writing, PR, and media relationship management. We are looking for a self-starter with a strategic mindset who is well-organized, energetic, and eager to find new ways to reach our consumers. Our top candidates should have five years of communications or public relations experience.

The Associate Marketing Manager-Consumer PR will work cross-functionally with other marketing teams to align with the bigger organizational and industry landscape. They will lead consumer PR campaign strategy including recommendations and subsequent plan development and deployment including earned and paid media campaigns, crafting new releases, and evaluating both proactive and reactive opportunities. They must leverage consumer and category insights in meaningful ways, and have the ability to link short-term tasks to overarching business goals.

This role will also be accountable for presenting new ideas and new thinking to continually elevate PR activities and will play a key role in contributing to and driving team culture.


The following is required to be considered for this role:

  • Bachelor's Degree

  • Minimum 5 years of public relations experience


    Your resume will stand out if you have:

  • Experience using public relations tools, such as Meltwater

  • Consumer insights research and trend analysis experience

  • Strong understanding of social media tools and platforms

  • Experience creating executive-level presentations

  • Event planning and management

  • Influencer campaign management


    This position is located out of our headquarters office in Kansas City, MO. Relocation is not available.

    This is a progressive role that will be filled at the level based on the skills and experience of the selected candidate.

    Interested? Follow the application instructions below to apply.


    You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.

    In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification, and satisfactory reference checks.


At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide (https://corporate.hallmark.com/wp-content/uploads/2018/10/Hallmark_Benefit_Guide_Corporate.pdf) to learn more.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

Nearest Major Market: Kansas City Job Segment: Marketing Manager, PR, Channel Marketing, Marketing

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