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Dairy Farmers of America Summer 2022 Marketing Intern in Kansas City, Kansas

Position : Summer 2022 Marketing Intern

Location : Kansas City, Kansas

Requisition ID: : 12400

Primary Duties / Responsibilities:

  • Conduct market analysis to understand product, segment, customer, competitive and consumer trends to create differentiating positioning and influence capability strategies for assigned End Use Categories (EUC)

  • Collaborate with EUC director(s), marketing, and sales managers to develop and implement portfolio gap analysis and new product introductions

  • Assist in the development of customer and market segmentation strategies through customer analysis, global market assessments and associated capability offerings

  • Partner and collaborate with cross-functional teams to capture and analyze category/customer insights that drive capability strategies

  • Support the creation and communication of EUC-specific content, specifically those activities pertaining to customer connectivity

  • Support and coordinate customer connectivity activities (capability/concept meetings and customer market presentations)

The qualified candidate will be a junior in the fall of 2022 (preferred) but sophomores and seniors will also be considered. Degree focus for preferred candidate will be in Business or Marketing.

An Equal Opportunity Employer