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Description

The Digital Data Engineering & Insights team provides analytics, tracking and insights/reporting delivery function within Citizens. The team’s mission is to proactively anticipate and predict our customers and prospects behaviors, using data and research-driven insights to fuel strategic growth for the Digital Banking & Customer Experience division at Citizens.

To help with this, we’re looking for an outstanding Sr Digital Data Engineer & Reporting Partner – someone who has vast experience on the Adobe Analytics and Experience Cloud with a focus on tag management (Ensighten Tag Manager, Adobe Analytics and/or AdOps). In this role, you will be asked to implement and validate Adobe tracking and pixel tags, including technical configuration in Ensighten and/or Adobe Launch– ensuring that tags fire properly and data flows so that reporting accurately captures the desired action. This colleague will analyze data sets, make insightful recommendations, and communicate strategic ideas to the business. As a member of our team, you’ll help develop and implement digital analytics reporting and measurement across Citizensbank.com, Online Banking and Citizens Bank Mobile App

Ways you will make a difference:

• Develop tagging requirements documentation and execute technical implementation of Adobe Analytics tagging across Citizens Bank sites and digital assets in Ensighten Tag Manager or Adobe Launch

• Execute technical implementation of pixel tags on Citizens Bank sites and digital assets in Ensighten Tag Manager and manage pixel status via Collibra management and audit tool.

• Validate and troubleshoot tagging & tracking issues as they occur – communicating status/next steps until resolution with all relevant stakeholders via JIRA.

• Maintain tagging documentation updates as well as manage technical requirements via JIRA.

• Collaborate with Digital Analytics team to provide tracking solutions.

• Analyze user behavior data, pathing and traffic patterns across the Citizensbank.com and Online Banking website and mobile app - collecting, analyzing and reporting on data such as traffic source, visitor behavior, page performance, and customer experience.

• Analyze digital sales and customer acquisition data, connecting back-end customer database results to site and media performance.

• Assist in the development of customer servicing reporting and measurement for products and features across Online Banking and Citizens Bank Mobile App.

• Leverage industry research and competitive data to generate insights and recommendations.

• Assist in the development of digital measurement and optimization frameworks across all digital platforms and products (Digital KPIs, reporting framework, tracking requirements)

• Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance for each digital product line/function you support.

• Collaborate with business executives to present key findings and insights. Work closely with cross-functional teams (Marketing, Digital Sales, Digital Banking, etc.) to provide reporting and analysis specific to each particular team’s needs.

  Qualifications

• Bachelor's degree, preferably in Computer Science, Marketing, or a related field required.

• Experience with Adobe Analytics implementation required, reporting a plus.

• 3+ years of experience in digital marketing, digital analytics, or web analytics required.

• 3+ years’ experience with Adobe Launch / Ensighten in web and mobile app environments

• Proven track record of success with managing Adobe Analytics tagging and configuring Ensighten, including strong understanding of: data layers, tagging, variables, custom metric set up

• Working knowledge of JavaScript and HTML

• Strong understanding of digital marketing and/or e-commerce

• Experience and understanding of Adobe Analytics required.

• Knowledge of digital data technologies (Site tagging, DMPs, digital pixel tracking, etc.) a plus

• High degree of proficiency in PC applications such as Microsoft Office: Excel, PowerPoint, Access

• Excellent analytical and problem-solving skills with strong attention to detail

• Curious, self-motivated thinker; always asks why and strives until the answer is clear.

• Strong oral/written communicator with demonstrated experience translating analytics findings into business insights and influencing business stakeholders to drive action and optimize business performance.

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

At Citizens we value diversity, equity and inclusion, and treat everyone with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.

11/29/2024