CVS Health Manager, Marketing Communications (Individual Contributor role) in Illinois, United States
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
CVS Health, a Fortune 6 company, is seeking an experienced strategic marketing communications manager for our Pharmacy Benefit Management (PBM) division. Working from home, the manager will join a team of marketing communications professionals and business strategists who work together to manage a pipeline of new PBM business opportunities and client consultative engagements. The manager will be responsible for developing, coordinating and implementing results-driven marketing campaigns for Medicare health plan clients, with a focus on search engine marketing. This role will manage internal and client resources and budget to achieve desired return on investment (ROI).
The manager will develop and manage client relationships and collaborate with cross-functional teams to counsel clients on marketing solutions to help grow their membership and drive desired member behaviors. This role will manage and collaborate with external creative teams, agencies and vendors to generate research and programs that will help inform and support client goals.
Marketing strategies: Develop and manage marketing communications strategies to achieve PBM and client objectives while meeting government regulations.
Digital marketing: Develop and manage paid search and display ad campaigns and email retargeting, ensuring they stay within budget. Manage client website domains, including copywriting and annual updates as required by client and/or Centers for Medicare & Medicaid Services (CMS).
Analysis: Define key targets and quality metrics for marketing communications initiatives, and track, measure and analyze marketing results to ensure positive ROI
Produce deliverables: Create presentation materials that clearly communicate business story and key takeaways, and present insights and recommendations directly to health plan client executives and internal partners.
Subject matter expert (SME): Serve as a SME for clients and internal partners. This includes staying abreast of digital marketing industry trends, and how they may affect the PBM and our clients
Professional experience in marketing communications role
Excellent communications skills: written, verbal and video
Experience managing, implementing and measuring SEM (paid search and display) strategies, including budgeting, copywriting and applying lessons learned
Experience managing and consulting on website strategies and best practices
Ability to collaborate with internal and external cross-functional teams (e.g., marketing, sales, digital, IT, regulatory, etc.) to produce effective strategies and obtain final approval on all marketing campaigns
Ability to create and deliver presentations that communicate effectively to executive level constituents
Team-oriented attitude and approach to getting work done within budget and on time, as well as the ability to manage expectations of individuals in cross-functional environment
Highly organized and detail-oriented in a process-driven environment
Self-starter with intellectual curiosity, motivated to keep moving forward and find new ways to solve challenging and complex business issues
Ability to multitask and work in a complex and fast-paced environment, with flexibility to adapt to changing processes and timelines
Strong command of Microsoft Office (PowerPoint, Excel, etc.) and Adobe Analytics
Ability to position communications at both the strategic and tactical levels
4+ years of experience in digital marketing/SEM
Healthcare industry experience
Ability to travel up to 15%
Health plan marketing experience, particularly in Medicare and/or government markets, highly desired
Knowledge of HTML and CSS
Relevant industry experience for a large, matrixed organization
- Bachelor’s degree in marketing communications, public relations or relevant discipline or equivalent experience required
The typical pay range for this role is:
$54,300.00 - $117,000.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.
You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.
CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through ColleagueRelations@CVSHealth.com If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.
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