BD (Becton, Dickinson and Company) European Product Manager (m/f) Core Clinical in Heidelberg, Germany

Job Description Summary

Reporting to the Associate Marketing Director BD Diagnostic Systems Europe, you will be responsible for supporting the overall business objectives of BD Diagnostics by maintaining and developing market expert knowledge and developing - translating the business strategy related to Core Clinical into tactical programs for the country organizations, focusing on PPM.

Job Description

About the position

As European Product Manager you will manage drivers of demand for assigned product lines such as pricing strategy, channel strategy, contracting and product mix and will furthermore ensure proper strategic execution in the countries on key media launches.

You’ll participate as a Marketing Core Team Member on cross-platform technical teams, delivering the marketing leadership and support needed to the relevant projects.

Responsibilities additionally include:

  • Proactively contributing to the elaboration of the European Diagnostic Systems Marketing Strategy and Tactics

  • Managing the PPM product portfolio and providing input for new product developments, interfacing with marketing

  • Collaborating with peers within Microbiology Systems and other aligned business units across the region

  • Provide Market data to the Manufacturing department based in Heidelberg for new product development and drive the marketing requirements into the R&D strategy

  • Production of and execution of product marketing plans for assigned products to ensure the achievement of financial expectations and product line strategies, including strategic launches on new media

  • Market sensing and feasibility with informed market data driven decision

  • Market development & Life cycle management

  • Marketing mix management as well as communication tactical plans

  • Budget and forecast development

About you

You have an academic degree in Microbiology or a similar education, as well as a minimum of 3 years business experience in the life science industry. Furthermore you ideally have experience in identifying market opportunities, market segmentation, targeted marketing, competitive analysis, pricing strategy and go to market models and strategies. You have the capacity to lead and influence decisions of a project team and excellent proven planning skills combined with a high level of self-organization. You are fluent in English and preferably one or more European languages, such as French, Spanish, Italian or German. You show a strong ability to work in a multicultural environment and have up to 40% travel willingness.

About us

Collaboration in a highly motivated global environment. A familiar work climate in an innovative environment where your input counts. A safe workplace with long term perspectives. We endeavor a long term collaboration – hence corporate career planning throughout diverse phases of life conveys a high importance and value for us.

Interested in a career with BD, but this position doesn’t fit your skills and experience? Join our external EMEA Talent Community here: at / at

Primary Work Location

DEU Heidelberg - Tullastrasse

Additional Locations

FRA Le Pont-de-Claix Cedex

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.