Cargill Brand Manager in Gurgaon, India
Want to build a stronger, more sustainable future and cultivate your career? Join Cargill's global team of 155,000 employees who are committed to safe, responsible and sustainable ways to nourish the world. This position is in Cargill’s food ingredients and bio-industrial business, where we anticipate trends around taste, nutrition and safety to innovate and provide solutions to manufacturers, retailers and foodservice companies.
Job Purpose and Impact
The Brand Manager will create a strong brand amongst consumer, uncover useful consumer insights to deliver effective marketing campaigns & strategies to grow market share and brand equity in the Health & Wellness Segment. In this role, you will help coordinate market plan and launch programs to create demand and maximize sales of a specific product, product line or product area.
In collaboration with our account managers, execute customer analysis for individual or groups of customers using marketing tools.
Own the brand and the consumer. Leverage consumer thinking to deliver today & the build future
Owning elements defining the brand - name, logo, packaging etc. as per consumer needs
Defining communication strategy based on consumer’s triggers and barriers. Partnering with agency to oversee production of TV, print and digital campaigns
Defining and executing the media strategy. Partner with media agencies (traditional and digital) to define objectives and ensure timely and effective executions of the same.
Interact with leadership to understand requirements from the brand to define brand strategy.
Translate brand strategy into business plans, go-to-market strategies and marketing activity calendar
Work with the trade marketing to co-ordinate trade activities, in-store executions, on ecommerce to bring to life the brand in market and online. Engage with the sales & supply team to ensure delivery of fiscal goals.
Work with Multi-functional teams (product, regulatory and license) for ideation on new products and to ensure timely execution of projects.
Measure and report performance of marketing campaigns against goals (ROI and KPIs).
Regularly visit markets and distributor partners
Monitor in-market performance, trends & competitors’ activities to identify opportunities &key issues.
Critical to meet consumers regularly to crystallize insights and learning to translate to biz opportunity.
Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
Other duties as assigned
Bachelor's degree in a related field or equivalent experience
Minimum of four years of related work experience
Other minimum qualifications may apply
MBA from top business school in related field
Health and wellness experience will be an advantage.
Experience in digital marketing and ecommerce.
Strong background in managing a consumer goods brand
Equal Opportunity Employer, including Disability/Vet.
At Cargill, everyone matters and everyone counts. Cargill is committed to creating and sustaining an inclusive and diverse work environment where all employees are treated with dignity and respect. As such and in alignment with our Guiding Principles, Cargill's long-standing equal employment opportunity policy prohibits discrimination and harassment against any employee or applicant based on race, ethnicity, color, religion, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, age, disability, pregnancy, genetic information, marital status, family status, citizenship status, veteran status, military status, union affiliation, or any other status protected by law.
Cargill also complies with all applicable national and local laws and regulations pertaining to non-discrimination and employment.
Notice to Recruiters and Staffing Agencies: Cargill, Inc. and subsidiaries (“Cargill”) have an internal recruiting department. Please review this notice.
US Employment Resources: Equal Opportunity Employer, including Disability/Vet.
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