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Pearson Content & SEO Strategist in Greater London, United Kingdom

Content & SEO Strategist - ( 2108396 )

Description

Our Organisation

We are the world’s learning company with more than 20,000 employees, supporting learners in nearly 200 countries worldwide. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. We’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

At Pearson, we believe in the power of difference. Harnessing the unique skills, perspectives, and backgrounds of every employee helps us foster innovation and create the most effective solutions for learners around the world. That’s why we’re committed to ensuring that diversity and inclusion are embedded into everything we do. We foster a work environment that’s inclusive and diverse — and where our people can be themselves — so we can reflect the customers and learners we serve. You can learn more about our commitment to a diverse and inclusive culture here:

https://plc.pearson.com/careers/diversity-equity-inclusion/

At Pearson, we are delighted to be awarded Gold against the Investors in People standard in the UK; we are confirmed by Stonewall in the Top 100 Employers LGBTQ UK employers; we are a Disability Confident committed employer, and committed to the Race Charter; we were recognised in the Best Employers for Diversity 2019 awards; we were featured on The Forbes List of Best D&I Employers; we are a Working Mums Top Employer and Age Positive employer. Pearson is a truly global family, and listed on both the London and New York Stock Exchanges. We are proud to offer an exceptional and supportive environment to develop your professional career!

Your Opportunity

  • Content & SEO Strategist

  • Based in Central London or Harlow office (WFH through Covid restrictions)

  • 12 months fixed term contract

  • Full-time working 37.5 hours per week

This is an outstanding opportunity to be part of an innovative new online learning service that Pearson has launched in the UK. Working in partnership with universities across the UK, the division provides online learning services including marketing, student recruitment, course content development, training and ongoing student support and retention. The team is currently going through a period of unprecedented growth due to a surge in demand for online learning and the recent launch of www.uklearns.com, a marketplace for a broad selection of high quality, career-focused online learning offerings.

Sitting within the Web & SEO team, this role is cross-functional and connects both strategic and functional marketing expertise. The ideal candidate will have proven experience in SEO keyword research and analysis, as well as a keen eye for what makes great content. You’ll have a track record in creating SEO and insight-driven content strategies, drawing together the conclusions from your SEO and keyword research with a creative flair. This is mainly a Business to Customer (B2C) marketing role, with expansion to B2B in line with wider business priorities.

The role is split roughly in two halves: the first half of the role entails conducting keyword research, competitor and media landscape analysis for new programme launches, as well as reviewing and updating insights for existing programmes. Alongside this you will conduct on- and off-page SEO audits to identify opportunities for optimisation and provide reports on SEO and keyword rankings. This element on the role will require close collaboration with the Web & SEO Manager as well as Web Developer.

The second half of the role will be centered on content strategy creation and reporting. Drawing on the insights gleaned from the SEO work mentioned above, you will build content strategies for both new and existing programmes depending on requirements, and work in close collaboration with the Partnership Marketing Managers, Content Marketing Executives and Graphic Designers for production. You would be responsible for planning content for multi-channel marketing and communication activities across multiple university partnerships, as well as reporting on said content against set KPIs and benchmarks.

Your Key Responsibilities

SEO research and planning:

  • To conduct keyword research, both long and short-tail, for new programme launches as well as refreshes for existing programmes. This research will be used to form the basis of content strategies and be utilised by the CMEs to further develop and inform content production.

  • To conduct initial media landscape analysis and competitor research to be included as part of keyword research docs when launching new programmes or producing new strategies for existing programmes.

  • Work with the Web and SEO Manager to conduct on- and off-page SEO audits.

  • To use findings from research and audit to contribute to the Web and SEO roadmaps.

  • To analyse organic traffic, conversions and keyword ranking data, and provide analysis of results and suggested next steps for optimisation within the monthly organic report.

Content strategy:

  • To produce content strategies for new and existing programmes based on priority business requirements.

  • To use insights gained from SEO research to identify content gaps or opportunities for each programme.

  • Use existing market research insight and conduct desk research to identify trends and best practice in order to develop audience-relevant and impactful content.

  • To develop backlink, link building and PR plans as part of the strategy.

  • Work with the Web & SEO Manager to conduct SEO Audits and identify optimisation opportunities and content gaps within each programme.

  • To share and present content strategies to relevant stakeholders and to gain buy in.

Content production & analysis:

  • To brief in content requirements from the plan to the Content Marketing Executives for production.

  • To conduct quality assurance checks on content produced as part of the content strategy, ensuring it is fit for purpose, delivers on the objective and suitable for the intended distribution channel.

  • Analyse the performance data for each content asset, track performance through the suitable metrics and ensure each piece of content is effective and meeting expective levels of performance.

  • To report on the organic performance of content assets produced as part of the strategy and provide analysis of results and suggested next steps for optimisation.

  • Take responsibility for the overall performance of content assets within a partnership and against set targets. Add contributions to the monthly organic report.

Content distribution:

  • Deciding on content distribution within the customer journey, identifying core channels and opportunities

General:

  • To manage key internal stakeholder relationships, mainly between the Web & SEO Team, the Content Team and Partnership Marketing Managers.

  • Where required, to work with partners and external stakeholders when pitching content strategies.

  • To work in collaboration with the Research Team where applicable.

  • To explore new, innovative content formats.

Our Successful Candidate

We welcome applicants with demonstrable understanding of SEO, particularly keyword research and content gap analysis, along with experience of using Ahrefs, Keyword Planner, SEM Rush or similar SEO and keyword analysis tools. You’ll bring experience of using Google Analytics and Search Console, as well as demonstrable experience in producing performance- driven content strategies. It would be an advantage to have experience in briefing content and creative departments for various assets, including commissioning video production and the creation of various copy and design assets.

In addition, experience with CMS systems such as WordPress and Adobe Experience Manager, along with the ability to gather and analyse data from various sources, present and draw actionable insights from them. To be successful in this role, you’ll have the ability to operate in fast-paced environment and manage a number of projects simultaneously. You’ll need excellent attention to detail and proofreading skills and be confident in communicating ideas and managing stakeholder view points. Transform your expertise to a new level - we have many interesting and dynamic projects to look forward to in 2021, therefore now is the ideal time to join our Pearson family. Apply now for a highly rewarding and truly global career!

Your Reward & Benefits

We’ll expect a lot and we know you’ll do great work, so we give a lot back with some of the best benefits in the business! We know that one size doesn’t fit all, so our workplace programmes meet the different needs of our diverse teams and their families too. Our most exciting options are featured below and when you join our Pearson family you can look forward to:

  • Work from home through COVID-19 restrictions.

  • A starting holiday of 25 days plus UK public holidays and you’ll earn 1 additional day’s holiday per year you work with us.

  • Generous pension scheme where we match and double what you contribute.

  • Maternity, paternity, and family care leave as well as flexible work policies.

  • Stock/share purchase options.

  • Healthcare and dental plans, and an employee wellbeing assistance programme for you and your family to help balance work, family and personal life.

  • Cycle to work program, gym membership concessions in selected office locations, along with retail and leisure discounts.

Our Recruitment Process

Please complete and submit your application before 20 June 2021 and ensure that you apply directly on our Pearson Careers website only.

We are reviewing applications regularly and interviews are being scheduled now, therefore we encourage you to submit your application as soon as possible. Wishing you success with your application!

#LI-POST

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Qualifications

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Primary Location : GB-GB-London

Other Locations : GB-Greater London, GB-GB-Harlow, GB-GB-London

Work Locations :

GB-London-80 Strand

80 Strand

LondonWC2R 0RL

Job : Marketing

Organization : Core

Employee Status : Fixed Term

Job Type : Temporary Work

Job Level : Individual Contributor

Shift : Day Job

Job Posting : Jun 10, 2021

Job Unposting : Jun 20, 2021

Schedule: : Full-time Temporary

Req ID: 2108396

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