L. L. Bean, Inc. Product Content Planner in Freeport, Maine
We invite you to be part of our team of trailblazers dedicated to helping people discover and enjoy the outside. Come join us. Because on the inside we’re all outsiders. And if it’s outside, we’re all in.
L.L.Bean is currently searching for a Product Content Planner to join our Marketing team. This position will be hired remotely, will eventually be based in Freeport Maine at our corporate headquarters. This important role supports the development and execution of L.L.Bean’s content marketing efforts, inclusive of seasonal strategy, messaging and exposure planning to drive business goals, meet customer needs, and realize the full potential of the brand.
Responsibilities: The Product Content Planner will support our seasonal planning process with a focus on analysis of product priorities to help in the development of seasonal marketing plans. This planner will also be responsible for in season planning through development of creative briefs to support key product initiatives across various platforms to meet the ongoing needs of the business. The planner will be expected to collaborate with various areas across the organization to build and execute plans.
Own the analysis of product priorities to help determine how our seasonal content efforts will support these priorities in a way that is most relevant to the customer as part of our full seasonal strategy.
Collaborate with stakeholders across the organization as well as other members of the content team to gather information to inform planning.
Develop content strategy briefs and kick off content efforts with Creative teams.
Leverage insights to build plans, inform the development of new content and optimize existing content.
Assume additional responsibilities as required.Skills and Qualifications:Education: BA/BS degree required/Master’s degree helpful but not requiredExperience: 3-5 years content planning or relatable experience
Ability to prioritize and adhere to deadlines while managing multiple projects
Highly organized and pro-active in finding (sometimes creative) solutions to issues
Ability to communicate clearly, persuasively, and diplomatically to a wide range of audiences.
Ability to work in a dynamic, fast-paced, changing business environment
A positive team player with excellent interpersonal skills
Proficient in Microsoft Excel, Word and PowerPoint and able to get quickly up to speed with business intelligence platforms (Adobe Omniture, Google Analytics)
If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan. Because, when it comes to the outside—we’re all in. Visit llbeancareers.com to learn more.
From coastal marsh to alpine forest, ecosystems depend on diversity to flourish. We believe the same is true in the workplace. That’s why L.L.Bean is an equal opportunity employer, committed to sustaining our strengths by welcoming all kinds of people.
Over a century ago, company founder Leon Leonwood Bean set out to make a boot to keep hunters’ feet warm and dry. Today, we continue to follow the trail he blazed, adding new paths to help more people discover the outdoors, whether it’s the thrill of sea kayaking, the quiet of early morning fishing or the vigor of a challenging climb. Of course, we remain true to L.L.’s core values, and are committed to quality, service, and putting the outside, inside everything we make. So join us, adventure awaits…