Job Information
Bose Senior Consumer Researcher in Framingham, Massachusetts
Job Description
Bose Corporation is dedicated to developing breakthrough technologies and delivering experiences that enrich people's lives. To do so, we take a different approach than most companies. Our success in the complex and changing world of consumer electronics rests on our ability to out-smart rather than just out race the competition. Reaching our goals requires uniquely talented individuals with a strong desire to grow and achieve – individuals who share the values of passion, innovation, excellence and integrity that are embedded throughout our organization today.
The Consumer Research & Insights team within Global Consumer Marketing is a highly influential team that inspires consumer centricity throughout the entire Bose organization by partnering closely with internal stakeholders and delivering innovative and actionable insights. The team works together to help Bose understand many aspects of consumers including their passions, shopper journey, problems and unmet needs, product preferences, and communication needs.
The Consumer Research & Insights team at Bose is now looking to add another Senior Consumer Researcher to the team. We are looking for an experienced insights professional with a passion for deep understanding of human needs, attitudes, and behaviors to join our team as a senior contributor. While the team works collaboratively on a wide variety of projects responding to most important business needs, this individual will focus primarily on Shopper Insights and Insights Activation.
Roles & Responsibilities
Deliver Shopper Journey, Go to Market, and other high priority insights projects via a combination of partnerships with innovative, world class agencies and your own in-house research.
Directly impact key corporate objectives by helping the business diagnose the real problem, scoping the project, crafting a compelling story, and actively influencing stakeholders.
Inspire action from a wide variety of audiences, all the way up through the C-suite, through storytelling, compelling reports, workshops, and company-wide consumer immersion events.
Utilize a variety of well-known quantitative and qualitative methodologies and introduce new ones.
Required Skills:
Natural curiosity about why consumers think and act the way they do.
Expertise in influencing the business to optimize marketing and sales channels and a variety of resellers through deep understanding of consumer shopper journeys.
Experience with quantitative and qualitative purchase journey and touchpoint optimization research and a proven track record working with large & boutique shopper research vendors.
Skills as a talented storyteller, communicating complex insights results in a way that inspires action and gets stakeholders to think differently.
Passion for bringing insights to life through production of live and/or virtual consumer immersion events, online and print insights take-aways, and other ways of enabling direct contact between business stakeholders and consumers like communities or other methods.
Innovative thinking on how to use research to solve problems, whether it is in working with an agency partner to come up with a novel solution or coming up with it on your own and executing it yourself.
Ability to engage confidently with company leadership in a variety of functions, including marketing, product management, engineering, sales, and executives, to connect what you know about consumers with what the business should do as a result.
Strong methodological foundation in both qualitative and quantitative methodologies such as:Ethnography, in-depth interviews, focus groups, online journaling & interviews, and community moderation, surveys, brand trackers, behavioral tracking, and choice experiments.
Collaborative energy and enthusiastic team engagement.
Be at the forefront of consumer research methodologies by seeking out new techniques, methodologies, and frameworks by following blogs, publications, and thought leaders in the space.
Nice to Have Skills :
Ability to design your own surveys and interview guides, conduct consumer interviews, analyze consumer insights, and report actionable findings from the data.
Experience facilitating workshops and ideation sessions to translate insights about human needs into business ideas.
Knowledge about the electronics retail landscape in the US, Europe & China and key differences in shopper behavior by region.
Experience with mentoring junior team members.
This position requires a Bachelors (Master’s degree highly desired) in a relevant field, and at least seven years of industry experience in fieldwork involving consumer products (consumer-electronics experience is particularly beneficial).
Occasional travel (10-25%)
We are committed to inclusion and diversity. Bose complies with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law. Bose will not discriminate or retaliate against applicants who inquire about, disclose or discuss their compensation or that of other applicants. All hiring decisions are based solely on qualifications, merit, and business needs at the time.
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Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.
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We’re a company built on disruptive innovation—having the courage to challenge the status quo, an unwavering commitment to our customers, and the fundamental belief that anything is possible. We never settle; we have a passion for discovering better ways to help people enjoy the things they love. We need people like you, people with better solutions. If you join us, you’ll find the opportunity to do your best work and the freedom to enjoy it. Here, every employee has the opportunity to build their own success and contribute to ours. It’s an atmosphere of trust, collaboration, high expectations, and great reward.