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Humana Senior Product Marketer - In Office or Remote/Virtual in US in Fort Wayne, Indiana


The Senior Product Marketer Develops and directs marketing programs for a significant product or product category. Compiles and evaluates research on the market's product requirements and identifies enhancements to current features and functionality. The Senior Product Marketer work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.


Where you Come In

The Senior Product Marketer represents the Claims Cost Management organization to establish communication, marketing, and education strategies for providers, representing the area vertically, as well as partnering horizontally across Provider Process & Service. Based on data-driven analysis and identified needs, duties vary widely and may range from managing project-based activities, to developing and executing provider campaigns, to providing directional guidance both inside and outside of the team. This position researches, writes, designs, and edits collateral that is effective and appropriate for the intended audience, and identifies most appropriate method for distribution. Begins to influence department's strategy. Makes decisions on moderately complex to complex issues regarding technical approach for project components, and work is performed without direction. Exercises considerable latitude in determining objectives and approaches to assignments.

What Humana Offers

We are fortunate to offer a remote opportunity for this job. Our Fortune 100 Company values associate engagement & your well-being. We also provide excellent professional development & continued education.

Required Qualifications - What it takes to Succeed

  • Bachelor's degree

  • Minimum of 5 years of provider service experience

  • Prior experience in payment integrity concepts

  • Ability to leverage data, analyze and create programs and initiatives

  • Proven track record in data-driven approach to consumer communications

  • Experience in growing consumer engagement within a segment or platform

  • Proficient in MS Office

  • Aptitude for adopting new technologies, system and digital platforms with ability to train key stakeholders with less aptitude/awareness

  • Successful experience in client-facing positions with excellent relationship management skills

  • Is a problem-solver; finds ways to overcome obstacles and objections with consensus-building and research to attain goal with minimal leadership guidance

  • Superior organizational skills; confident moving multiple projects forward on-time and on-budget

  • Possesses exceptional communication skills - very high attention to detail with excellent verbal, written, and presentation skills

  • Comfortable working with many different departments and functions across the organization

  • Comfortable with change and ambiguity

Preferred Qualifications

  • Experience educating consumers on how to build behavior change for business outcomes

  • Has interest in the health and wellness industry

  • Strong informal leadership skills; above to influence internal and external teams including successful interactions with clients

  • Demonstrates ability to produce content that reflects the holistic understanding of Humana audience and brand

  • Has agency experience including working understanding of how to build and execute on creative briefs

  • Experience working in campaign and project management systems

Additional Information - How we Value You

  • Benefits starting day 1 of employment

  • Competitive 401k match

  • Generous Paid Time Off accrual

  • Tuition Reimbursement

  • Parent Leave

  • Go365 perks for well-being

  • For virtual office, must have a separate room with a locked door that can be used as a home office to ensure you have absolute and continuous privacy while you work.

  • For virtual office, must have accessibility to high speed DSL or cable modem for a home office (Satellite internet service is NOT allowed for this role); and recommended speed for optimal performance from Humana systems is 10M x 1M

Interview Format

As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called Modern Hire to enhance our hiring and decision-making ability. Modern Hire allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected for a first round interview, you will receive an email correspondence (please be sure to check your spam or junk folders often to ensure communication isn't missed) inviting you to participate in a Modern Hire interview. In this interview, you will listen to a set of interview questions over your phone or text and you will provide recorded responses to each question. You should anticipate this interview to take about 15 to 30 minutes. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

In order to support the CDC recommendations on social distancing and reduce health risks for associates, members and public health, Humana is deploying virtual and video technologies for all hiring activities. This position may be subject to temporary work at home requirements for an indefinite period of time. These requirements include access to a personal computing device with a camera, a minimum internet connection speed of 10m x 1m, and a dedicated secure home workspace for interview or work purposes. Humana continues to monitor the situation, and will adjust service levels as the coronavirus situation evolves. The following changes are temporary and will be evaluated frequently with the goal of returning to normal operations as soon as possible. Your Talent Acquisition representative will advise on the latest recommendations to protect your health and wellbeing during the hiring process.

#ThriveTogether #WorkAtHome

Scheduled Weekly Hours