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UnitedHealth Group SVP of Optum Health Marketing, Care Solutions - Telecommute in Eden Prairie, Minnesota

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)

The SVP of Marketing will serve as the marketing lead for the Care Solutions business within Optum Health. Optum Health is an integrated direct care delivery platform and our products and services provide comprehensive solutions, addressing broad needs across the health system. Optum Health solutions span the entire care continuum and include consumer engagement and well-being programs, value-oriented patient care, chronic condition management solutions, behavioral services, post-acute care and health care financial services. Optum Health serves more than 100 million consumers across the United States.

In concert with business leaders, product, sales and finance, the leader will empower their team of health care marketers in the advancement of fully integrated, omni-channel, data-driven, go-to-market strategies, programs and campaigns to drive growth, engagement and retention aligned to the consumer and B2B goals of the Optum Health Care Solutions business.

As Optum Health continues to transform care delivery and advance whole health, the leader will be instrumental to shape, support and articulate the impact of marketing, clearly communicating measurable value while building a thriving culture that embraces inclusion and diversity and champions career development. The leader will report to the Optum Health CMO while directly supporting the Care Solutions business within Optum Health.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Develop, implement and manage execution of the short and long-term marketing strategies to drive differentiation and measurable consumer and B2B results aligned to business plans and priorities

  • Assist in product and market positioning, go to market and launch strategies considering consumer, employer, payer and provider segments

  • Manage the development and execution of enrollment and retention across business lines to meet key targets and performance goals

  • Drive alignment across Optum Health businesses and functions to coordinate Optum, UHC and UHG resources to promote cross-business ‘consumer-first’ and ‘client-first’ opportunities and experiences

  • Drive innovation and actively seek new ways to grow and improve, including modernizing the marketing organization and approaches for achieving growth objectives across the business

  • Develop integrated consumer and B2B marketing programs utilizing research, data, insights, media, channels and content for measurable growth with consumer, employer, payer and provider segments

  • Ensure marketing teams are current on market, segment and consumer trends, including competitive market dynamics to identify opportunities for shifting segment, audience and product needs

  • Advance our data-driven marketing agenda to deliver on outcomes, results and increased speed to market; inspire digital innovation and marketing modernization; ensure attribution and measurement

  • Establish, measure, and optimize standardized KPIs in alignment with the business, financial, and marketing goals while identifying opportunities for continuous improvement

  • Support and apply brand standards across business units, ensuring consistency for optimal customer experience while building overall brand awareness and equity

  • Manage marketing budgets to confirm initiatives and functions are managed within guidelines for ROI and cost management while implementing integration plans from M&A and consolidation opportunities

  • Develop and execute effective workforce strategy, including attracting and retaining talent, deploying talent against organizational needs and fostering positive employee experience

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s degree

  • 10+ years proven success as a consumer-first, data-centric, digital-first, business-minded, strategic marketing leader, driving measurable results and return on marketing investment

  • Proven consumer and B2B marketing leader with a strong proficiency in go-to-market strategies and functional marketing leadership, working across sales, product and finance functions

  • Demonstrated superior intellectual capacity and sound judgment to lead and activate in changing ambiguous environments

  • Demonstrated ability to effectively collaborate and influence within a large, matrix organization

  • Brings fresh ideas and new thinking to daily challenges; views change opportunistically; energized and passionate; can promote ideas and concepts across an organization yet with feasible and practical plans

  • High EQ and self-awareness, shows confidence, consistency and perseverance in addressing challenges and overcoming obstacles; demonstrates initiative, stamina and a strong work ethic

  • Collaborative leader with experience and capability to manage, motivate and develop a staff and attract and retain outstanding talent; someone who empowers team members and holds them accountable

  • Superior written and verbal presentation skills

  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

Preferred Qualifications:

  • Master’s Degree

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment

Careers with Optum . Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.